Skip to main content

Sending Custom Welcome Emails to New Membership Users in Stack

Welcome to Stack's membership welcome email feature! This tool is designed to enhance your onboarding process by allowing you to create personalized welcome emails for new members. You can include custom content, attachments, and login details to ensure a smooth start for everyone joining your membership programs. Let's make a great first impression together!

In This Article​

  • What is the Customizable Membership Email?
  • Usage Cases and Examples
  • How to Use This Feature
  • FAQs

What is the Customizable Membership Email?​

The customizable membership email feature in Stack lets you send tailored welcome emails to new members as they join your courses. These emails can include vital information like login credentials and course access details, helping to engage and retain your members from the start. You can personalize the email subject, body, and other elements to align with your brand, and choose from various templates for ease.

Usage Cases and Examples​

Welcome Emails:

  • Send a personalized greeting to new members, thanking them and outlining membership benefits.
  • Include links to resources that help them get started.

Onboarding Emails:

  • For complex programs, send detailed onboarding emails with tips, event information, and additional resources.

Business Examples:

  • Fitness Program: Introduce the program, highlight benefits, and detail assessments covering fitness aspects like cardio and strength.
  • Cooking Program: Outline what students will learn and detail assessments on modules like preparation and cooking techniques.
  • Language Learning Program: Introduce the methodology and detail assessments on vocabulary and grammar.
  • Digital Marketing Program: Overview the program and assessments on topics like SEO and social media.
  • Project Management Program: Introduce the skills taught and detail assessments on planning and execution.

How to Use This Feature​

  1. Access Marketing:

    • Navigate to the Marketing tab in your Stack dashboard.

  2. Open Emails:

    • Click on Emails within the Marketing section.

  3. Select Templates:

    • Choose Templates from the dropdown menu.

  4. Create a New Template:

    • Click on the green New button and select Email Marketing Templates.

  5. Choose a System Template:

    • Browse the templates library and select the Membership Welcome Email.

  6. Customize Your Template:

    • Preview the template and click Continue to start editing.
    • Use the pencil icon to make changes, adding custom values like {{contact.first_name}} to personalize the email.

  7. Enable the Welcome Email:

    • Go to Sites, then Memberships, and click on Settings.
    • Under Email Settings, toggle to enable the welcome email and select your desired template.

  8. Save Your Changes:

    • After selecting your template, remember to click Save.

FAQs​

Can I use my own branding in the membership emails? Yes, you can customize your emails to match your brand, including logos and color schemes.

How do I make sure my emails don't get marked as spam? Follow email marketing best practices: use clear subject lines, avoid trigger words, and only email those who have opted in.

How do I track the effectiveness of my emails? Use analytics tools to monitor open rates, link clicks, and other actions to refine your strategy.

What should I include in my welcome email? Include program benefits, access instructions, and links to resources like tutorials or FAQs.

Can I add the product title to the welcome email? No, only the offer title can be included in the welcome email. Product titles can be added to drip emails instead.