Workflow Action - Instagram DM
Overview
The Instagram DM action in Stack allows you to send direct messages to contacts via Instagram. To ensure your message is delivered, the contact must have messaged your connected Instagram page within the last 24 hours. This requirement aligns with Instagram's messaging policies, ensuring compliance and successful communication.
Action Name
Instagram DM
Action Description
The Instagram DM action lets you send personalized direct messages through Instagram, enhancing engagement with contacts who have recently interacted with your connected Instagram account. Use this action for sending reminders, updates, promotional messages, or follow-ups to potential leads.
Action Details
| Field | Description | Mandatory |
|---|---|---|
| Action Name | Specifies the name of the action for identification within the workflow. | Yes |
| Templates | Select a pre-configured message template to ensure consistency and comply with Instagram's guidelines. | No |
| Message | Input the message content. Use custom values to personalize the message for each contact. | Yes |
| Add Attachment | Add files or media, such as images or documents, to enhance your message. | No |
| Add files through URL | Include files via a URL to share various online resources. | No |
How to Configure the Action
-
Add the Action to Workflow:
Drag and drop the Instagram DM action into your desired workflow. -
Select a Template:
Choose a message template if you have pre-defined content to maintain consistency in your communication. -
Compose the Message:
Enter your message in the text box. Use custom values like the contact’s name to personalize the message. -
Add Attachments (Optional):
Click on Add attachment to include files or media with your message, such as promotional images or product documents. -
Use URL for Files (Optional):
If your files are hosted online, add them through a URL by clicking the + Add button.
Example
- Trigger: Instagram Ad Lead Form Submitted
- Condition: Lead form submitted through a targeted Instagram ad.
- Action: Instagram DM
- Message: "Thank you for showing interest in our products! We’ve received your inquiry through Instagram. Stay tuned for more updates."
- Template: Select an appropriate template that aligns with the message intent.
- Add Attachment: Attach a product catalog or promotional image.
By using the Instagram DM action within your workflows, you can directly reach out to your audience on a platform they actively use. This ensures timely and relevant communication, fostering engagement and building stronger connections with potential customers.