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Workflow Trigger: Facebook Comment(s) On A Post

This trigger activates when someone comments on your Facebook post(s).

Table of Contents​

Understanding the Trigger​

The Facebook Comment(s) On A Post trigger is designed to activate when a comment on your Facebook post matches specific filters you set up.

Locating the Trigger​

To find this trigger, navigate to:

  1. Automations
  2. Workflows
  3. Workflow Builder
  4. Triggers
  5. Facebook/Instagram Events

Components of the Trigger​

There are four main components to configure:

  • Choose A Workflow Trigger:
    By default, this is set to the Facebook Comment trigger. You can switch to another trigger if needed.

  • Workflow Trigger Name:
    This is the default name of the trigger. Feel free to edit it for clarity within your workflow.

  • Filters:
    Set the criteria that will cause the trigger to activate. More details are provided in the Filters section.

  • Track First Level Comments Only:
    This toggle determines whether the trigger fires for all comments or just the first-level comments. When turned on, only the top-level comments trigger the workflow.

Filter Options​

Detailed Filter Descriptions​

  • Page Is:
    Choose from a list of your account's pages.

  • Post Type:

    • Published Post: Select from all posts on your business page.
    • Custom Post: Enter a specific URL.

  • Post Is:
    Select the post that matches your chosen Page and Post Type.

Contains Phrase or Exact Match​

  • Contains Phrase:
    The trigger activates if the comment contains any of the specified text strings.

  • Exact Match:
    The trigger activates only if the comment exactly matches one of the specified text strings.

Track First Level Comment Only​

  • Toggle On:
    The trigger fires only for the first comment in a thread.

  • Toggle Off:
    The trigger fires for any comment, regardless of its position in the thread.

Frequently Asked Questions​

Q: Can the Facebook Comment(s) trigger be used for Instagram?
A: No, this trigger is exclusive to Facebook. For Instagram, use the equivalent Instagram Comment(s) on a post trigger.

Q: What actions pair well with the Facebook Comment(s) trigger?
A: Consider using the Recipe Facebook Comment Automation for workflow examples. Check out actions like Reply In Comment and Facebook Interactive Messenger in the article on Facebook & Instagram Comment Automation.

Q: Is there a risk of creating an infinite loop with the Comment On Post trigger?
A: No, automatic comments generated by workflow actions are ignored by the trigger, preventing infinite loops.