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Facebook & Instagram Events Workflow Triggers

Facebook & Instagram Events Workflow Triggers allow you to initiate automated processes based on activities that occur within your connected social media accounts. These triggers help you create responsive workflows that capitalize on social media engagement and lead generation opportunities.

Available Triggers​

Use Cases​

  • Create new contacts from Facebook lead form submissions
  • Respond automatically to Facebook page messages
  • Send welcome sequences to new leads from social media
  • Alert team members about high-priority social media inquiries
  • Segment leads based on the specific ad or campaign they responded to
  • Track ROI and conversion rates from social media campaigns
  • Create personalized follow-up sequences based on ad content
  • Sync social media leads with your CRM or email marketing platforms

Integration Benefits​

  • Reduced Response Time: Immediately engage with leads and inquiries
  • Consistent Follow-up: Ensure every social lead receives appropriate follow-up
  • Seamless Data Transfer: Eliminate manual data entry from social platforms
  • Enhanced Attribution: Track which social campaigns generate results
  • Optimized Conversion: Improve lead-to-customer conversion rates with timely responses

Facebook & Instagram Events Workflow Triggers bridge the gap between your social media marketing and your sales/customer service processes, creating a unified experience for prospects and customers engaging with your brand across platforms.