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Workflow Action - Facebook Interactive Messenger

The Facebook Interactive Messenger action within Stack workflows allows you to automate responses through Facebook Messenger, enhancing conversations with interactive elements like buttons and quick replies.

Table of Contents​

What is Facebook Interactive Messenger?​

The Facebook Interactive Messenger action in Stack workflows lets you automate Messenger interactions. This feature includes interactive components such as buttons and quick replies, which can be used alongside Facebook comment or message triggers to streamline communication.

Where to Find Facebook Interactive Messenger​

To access Facebook Interactive Messenger in Stack, navigate to:

Automation > Workflows > Workflow Builder > Actions > Communication > Facebook Interactive Messenger

Components​

Facebook Interactive Messenger includes several components to enhance your messaging strategy:

Reply Type​

  • Reply to Comment via DM: Use this option when the trigger is a new comment, and you wish to start a direct message conversation.
  • Reply to DM: Choose this when responding directly to a DM.

Templates​

  • Snippets: Utilize snippets from Marketing > Snippets to streamline message creation.

Message​

  • Body: Craft your message using the message builder.
  • Custom Values: Insert custom values created in Settings > Custom Values to personalize messages.
  • Trigger Links: Include trigger links from Marketing > Trigger Links to direct users effectively.
  • Add Attachment: Upload a file from your computer to attach to the message.
  • Add File through URL: Insert a URL to attach a file directly to the message.
  • Add New Button: Incorporate interactive buttons to guide the conversation.
  • Add Quick Reply: Add interactive quick replies to streamline responses.
  • Wait Step: Set a delay between sending message components and proceeding to the next workflow step.

Components - Buttons & Quick Replies​

Buttons and Quick Replies are essential for making your Messenger interactions truly interactive. They allow you to guide conversations down predefined paths.

Buttons​

Buttons are used for persistent actions and can perform tasks such as:

  • Open Website: Add a URL that opens in a new tab when clicked, keeping the conversation intact.
  • Call Number: Add a phone number that opens the dialer when clicked, allowing users to call directly.
  • Perform Action: Create a workflow branch to proceed to the next action without a specific event.

You can add up to three buttons, which remain visible even after interaction.

Quick Replies​

Quick Replies are designed to guide conversations with one-tap response options. They disappear after selection, keeping the conversation focused. You can add up to 13 quick replies. Note that Quick Replies can only be added when no attachments are included in the same message.

In Facebook Interactive Messenger, you can combine Buttons, Quick Replies, and Files in one action. However, in Instagram Interactive Messenger, you can only add either buttons or Quick Replies per message.