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Funnel Statistics in Stack

To explore the statistics for a funnel in Stack, follow these steps:

  1. Navigate to Funnels And Websites.
  2. Select Funnels.
  3. Click on the Stats tab.

Metrics Breakdown​

Understanding the performance of your funnel involves analyzing several key metrics:

Page Views​

  • All: Total number of visits to your page.
  • Uniques: Number of unique page views, representing individual visitors.

Opt-ins​

This metric tracks the number of successful form submissions, including form submissions, survey completions, and 2-step order form submissions.

  • All: Total number of opt-ins.
  • Rate: Calculated as (Opt-ins * 100) / Unique page views. This percentage reflects the conversion rate of visitors to opt-ins.

Sales​

Measure the effectiveness of your sales funnel with these metrics:

  • Count: Total number of products sold.
  • Rate: Calculated as (Number of products sold * 100) / Unique page views. This percentage indicates the conversion rate of visitors to sales.
  • Value: Total revenue generated from product sales.

Earnings Per Page View​

This metric helps you understand the revenue efficiency of your page views:

  • All: Calculated as (Total value of products sold) / Page views. This shows the average earnings per page view.
  • Uniques: Calculated as (Total value of products sold) / Unique page views. This provides the average earnings per unique visitor.

By analyzing these metrics, you can gain valuable insights into the performance of your funnels and make informed decisions to optimize your strategy.