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Analyzing Top Country Visits in Stack's Funnel Analytics

Discover how to view and interpret the Top Visits by Country data within Stack's Sites Analytics dashboard. This interactive heatmap provides insights into where your website or funnel traffic originates, enabling informed decisions on targeting, content strategy, and audience development.

Table of Contents​

What is “Top Visits by Country” in Sites Analytics?​

The Top Visits by Country feature is a visual analytics tool within the Page Views section of your Funnels and Websites. It showcases a global heatmap highlighting visitor distribution by country, helping you identify high-traffic regions and assess international audience engagement.

Key Benefits of the Top Visits by Country Heatmap​

Understanding your traffic sources by geography can refine marketing strategies, enhance localization, and monitor international campaign performance.

  • Global Heatmap View: Instantly visualize traffic distribution across countries.
  • Traffic Trend Identification: Detect shifts in audience behavior by location.
  • Audience Targeting: Focus outreach and campaigns on top-performing regions.
  • Top Country Breakdown: Access a ranked list of the ten countries with the most visits.
  • Anomaly Detection: Spot unexpected spikes in visits from unfamiliar regions.
  • Market Insights: Use location data to evaluate expansion opportunities or content localization needs.

How To Use the Top Visits by Country Heatmap​

Follow these steps to locate and interact with the Top Visits by Country feature within the Sites Analytics section.

Step-by-Step Instructions​

  1. Access Sites Analytics

    • Log into your Stack account.
    • In the left-hand navigation menu, click Sites, then select the Analytics tab from the top navigation bar.

  2. Choose Between Funnels or Websites

    • Use the dropdown at the top of the dashboard to select whether you’d like to view data for Funnels, Websites, or both combined.

  3. Set Your Date Range

    • Select a time period to filter the data. Options include:
      • Last 7 days
      • Last 30 days
      • Custom date range

  4. Scroll to the “Top Visits by Country” Section

    • This section appears within the Page Views area of the analytics dashboard.
    • The heatmap visually displays countries based on traffic intensity.
    • A table below the heatmap lists the top 10 countries ranked by visit count.

Understanding the Heatmap and Data Insights​

The heatmap provides geographic context to your site traffic. Countries with higher visitor volumes are represented with deeper color intensities.

Key Points:

  • Color Intensity: Darker shades indicate higher traffic volumes.
  • Interactivity: Hover over any country to see its total visit count for the selected time period.
  • Top 10 Countries Table: Displays exact visit numbers for your highest-traffic regions.

Use Case Examples:

  • Refine advertising strategies by focusing on top-performing regions.
  • Identify areas for website translation or regional marketing.
  • Monitor for unusual traffic activity from new countries.

Frequently Asked Questions​

Q: Is this data available for both Funnels and Websites?
A: Yes. The Top Visits by Country heatmap is accessible when viewing data for Funnels, Websites, or both, using the analytics view filter.

Q: Can I export the country-level visit data?
A: While the visual heatmap cannot be downloaded, you can export overall analytics data from the dashboard for reporting and deeper analysis.

Q: Does the map show device-level segmentation (mobile vs desktop)?
A: No, the heatmap reflects total visits by country. Device-specific data is available elsewhere in the Sites Analytics dashboard.

Q: Can I view country-level data for specific funnels or pages?
A: The heatmap shows aggregated data across your selected Funnels or Websites. For individual page performance, use the upper portion of the analytics dashboard.

Q: Why don’t I see any country data?
A: If your site has low traffic volume or if tracking scripts aren’t properly configured, the heatmap may not populate with data.

Next Steps​

  • Regularly review your top-performing countries to guide strategic marketing decisions.
  • Consider launching geo-targeted campaigns in high-engagement regions.
  • Use insights from the heatmap to prioritize content localization or regional promotions.
  • Monitor for unexpected traffic trends that may signal bot activity or viral reach.