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Troubleshooting Facebook Ad Reporting in Stack

Facebook Ads are a powerful tool for promoting your business, but they need to be set up correctly to avoid wasting time and money. This guide will help you ensure your Facebook ad setup is optimized for success.

Topics Covered​

  • Ensuring your Facebook Ad Account integration is active
  • Properly setting up UTM Tracking templates
  • Importance of unique names for Ads, Ad-sets, and Campaigns
  • Understanding the impact of changing names in campaigns
  • Correctly mapping Facebook Lead Forms

How to Troubleshoot Your Facebook Ad Reporting Setup​

1. Ensure Facebook Ad Account Integration is Active​

To make sure your Facebook Ad Account is correctly integrated with Stack, verify that the account has the necessary admin permissions. This ensures seamless data flow and ad management.

2. Set Up UTM Tracking Templates Correctly​

UTM Tracking templates should be added at the tracking level, not at the destination. This ensures accurate tracking of your ad performance. For more details, refer to additional resources on setting up Facebook Ad Reporting.

3. Use Unique Names for Ads, Ad-sets, and Campaigns​

Unique naming is crucial to avoid duplicate entries in your ad reports. Here's what to do:

Incorrect Setup Example:

  • Campaign Name: New Restaurant in Town
  • Ad Set: Dish 1
  • Ad: Fresh Red Pasta

This setup can lead to duplicate entries in your reports.

Correct Setup Example:

  • Campaign Name: New Restaurant in Town
  • Ad Set: Dish 1 Starter
    • Ad: 1.1 Fresh Red Pasta with extra sauce
  • Ad Set: Dish 2 Main Course
    • Ad: 2.1 Fresh Red Pasta with no sauce

4. Understand the Impact of Changing Campaign Names​

Changing the names of campaigns, ad-sets, or ads will not update the UTM parameters. It's recommended to create new campaigns, ad-sets, and ads if changes are necessary. This prevents data attribution issues in your reports.

5. Correctly Map Facebook Lead Forms​

When connecting Facebook Lead Forms, ensure you select the correct Facebook Page. Proper mapping is essential for collecting leads effectively. Note that while text and custom fields can be mapped easily, radio custom fields and timezone fields cannot be mapped.

By following these guidelines, you can ensure your Facebook Ads are set up correctly in Stack, maximizing your advertising efficiency and effectiveness.