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Tracking with Google Analytics 4 in Stack

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, offering a comprehensive view of user behavior across various platforms and devices. With features like cross-device tracking and machine learning insights, GA4 enhances your ability to track events and gain valuable insights.

Overview​

In Stack, you can now integrate GA4 tracking within your CRM account. This integration allows you to monitor and analyze user interactions across different channels, such as websites, mobile apps, and social media.

What You'll Learn​

  • Setting up Google Analytics 4 in Workflows
  • Creating or using an existing Google Analytics Workflow
  • Obtaining a Measurement ID from your Google Analytics Data Stream
  • Creating a Google Analytics event to track
  • Retrieving an API Secret Value from your Data Stream

Note: After executing a workflow, it may take 24 to 48 hours for data to appear in Google Analytics.

Setting Up Google Analytics 4 in Workflows​

Stack's CRM workflow actions support both Google Analytics 4 and Universal Analytics. This flexibility allows you to choose the platform that best fits your needs for tracking marketing campaigns and website traffic.

Create or Use an Existing Google Analytics Workflow​

  1. In your Google Analytics Workflow, select the action Add to Google Analytics.
  2. From the Action Type dropdown, choose Google Analytics 4.

Obtain a Measurement ID from Your Google Analytics Data Stream​

  1. Log in to your Google Analytics account.
  2. Navigate to Admin ➝ Account Settings ➝ Data Stream and select your Data Stream.
  3. Copy the Measurement ID for your desired Data Stream.
  4. Paste this Measurement ID into the Measurement ID field in your Google Analytics Action within the workflow.

Create a Google Analytics Event to Track​

  • Add the event name you wish to track. This name will appear in your Google Analytics dashboard alongside other standard events.
  • Refer to Google's event naming rules for guidance.

Retrieve an API Secret Value from Your Data Stream​

  1. In your Google Analytics account, go to Admin ➝ Account Settings ➝ Data Stream ➝ Select the Data Stream ➝ Measurement Protocol API secrets.
  2. Before creating an API Secret, ensure you've read and understood Google's privacy disclosures regarding user data collection.
  3. Click Create if no API Secret exists.
  4. Name your API Secret and click Create to generate a Secret Value.
  5. Copy the Secret Value and paste it into the API Secret field in the Google Analytics action in your Workflow.

Note: Ensure there are no spaces before or after the API Secret value when pasting it into the workflow's field to avoid errors.

Final Steps​

  • Save Action and then Save the Workflow.
  • Publish the workflow when you're ready to use it.

By following these steps, you can effectively integrate Google Analytics 4 with your Stack CRM, enabling robust tracking and analytics to inform your business strategies.