How Media Appears in SMS Campaigns

When you include a GIF in your SMS campaigns, iPhone users may need to tap on the GIF to load it if your contact information isn't saved in their phonebook. This is a standard behavior for iPhones to ensure user privacy and control over media content.

Remember, this interaction is designed to give recipients the choice to view media, especially from unknown contacts. So, if your contacts frequently interact with your messages, encourage them to save your contact information for a smoother experience.