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Campaign Use Cases in Stack

Explore the various campaign use cases available for registration under the United States A2P 10DLC. These use cases are essential for managing communication effectively through Stack.

Campaign Limits​

  • NonProfit and Government Brands: Up to 100 campaigns
  • Private and Public Profit Brands: Up to 200 campaigns

For comprehensive details about A2P 10DLC, including deadlines and registration requirements, refer to What is A2P 10DLC?.

For information on fees, visit A2P 10DLC Pricing and Fees.

Standard Campaign Use Cases​

Below is a list of standard campaign use cases available within US A2P upon registration:

Table 1: Standard Campaign Use Cases​

Campaign Use CaseDescription
2FAAuthentication or account verification, such as One-Time Passwords (OTP).
Account NotificationsUpdates about account status or related information.
Customer CareSupport and account management interactions.
Delivery NotificationsUpdates on delivery status.
Fraud Alert MessagingAlerts about potential fraudulent activities, like spending alerts.
Higher EducationCampaigns from educational institutions like colleges and universities.
MarketingPromotional content such as sales and limited-time offers.
MixedCombines multiple use cases like Customer Care and Delivery Notifications.

Note: Mixed campaigns may incur higher costs per message and lower throughput.

Additional Use Cases​

  • Polling and Voting: For conducting surveys and polls. Not intended for political use.
  • Public Service Announcement: Messages to raise awareness on specific topics.
  • Security Alert: Notifications about compromised systems, whether software or hardware-related.

Special Campaign Use Cases​

Certain use cases are considered "Special" by carriers and may have additional requirements or different fees. These include:

  • Charity / 501(c)(3) Nonprofit
  • Emergency Services
  • Political Use Cases

Low-Volume Use Cases​

For brands with lower messaging needs, the "Low Volume Mixed" use case is available. This option supports multiple use cases with a lower monthly fee and is fixed at the lowest throughput tier, regardless of your Trust Score.

By understanding these use cases, you can better manage your communication strategies within Stack.