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Campaign Registration: Step-by-Step Guide and FAQs

Table of Contents​

Campaign Details​

Once you've submitted your Brand Details, you'll be directed to the Campaign Details page. This page is divided into two main sections:

Messaging Use Case​

1.0 Messaging Use Case​

Clearly describe your SMS campaign's purpose. Specify who will receive the messages, the content's nature, and the context in which messages will be sent. For example:

"Sending appointment reminders to clients who have opted in via our website."

You will find two fields here:

  • Use Case Description
  • Sample Message #1 & #2

For more information, refer to the List of Campaign Use Case Types for A2P 10DLC Registration.

1.1 Use Case Description​

The Use Case Description field outlines the specific purpose and intended usage of your SMS campaign. This is crucial for approval as it informs carriers about your messaging intentions, ensuring compliance and transparency.

  • Explain the type of SMS you will send (e.g., marketing messages, appointments, notifications).
  • Click 'See example' for examples related to your use case.

Example Descriptions:

  1. "This campaign sends appointment confirmations, message notifications, and offers for chiropractic adjustments to existing or new patients who have opted in via our website form."
  2. "This campaign targets customers who have opted in for marketing updates via our subscription form. Messages include promotional discounts and exclusive offers. Users can opt out anytime by replying STOP."

1.2 Sample Message​

Provide sample messages as part of your A2P10DLC campaign submission. These examples should demonstrate the kind of SMS content you intend to send, giving carriers a clear idea of your messaging purpose and compliance.

Sample Message Requirements:

  • Include the lead’s name, a staff member’s name, a business name, and opt-out language (e.g., "reply STOP to unsubscribe").

Examples:

  • Non-marketing messages:

    "David, it's Kate from ABC Company. Thanks for opting in to receive SMS notifications. I just saved a time for you on Thursday, June 15, 2023, at 4:00 PM. If anything changes, let me know. Reply STOP to opt out."

  • Marketing messages:

    "David, it's Kate from ABC Company. Thanks for opting in. Today, we are giving out vouchers for a free chiropractic adjustment. Would you like one? Reply STOP to opt out."

Users must clearly consent to receive messages, specifying the type of messages such as marketing, transactional, or informational. Ensure users are informed during the opt-in process about:

  • The type and frequency of messages.
  • Any associated costs, such as standard message and data rates.

Methods of Obtaining User Consent:

  • Web Forms
  • Text Message Opt-In
  • In-Person or Paper Forms
  • Verbal Consent

For detailed opt-in methods, refer to A2P 10DLC Campaign Approval Best Practices.

Messaging consent must always be optional. Checkboxes should not be pre-selected. Ensure the opt-in consent message and checkbox are separate from the Privacy Policy and Terms of Service consent.

Example Checkbox for SMS Notifications & Alerts:

I Consent to Receive SMS Notifications & Alerts from {{location.name}}. Message frequency varies. Message & data rates may apply. Text HELP to {{location.phone}} for assistance. Reply STOP to unsubscribe.

2.3 Privacy Policy​

Ensure your Privacy Policy clearly states that no mobile information will be shared with third parties for marketing purposes. Information sharing is permitted only for support services.

2.4 Terms of Service​

Provide a publicly accessible Terms of Service URL. Include essential points such as how users can unsubscribe, carrier liability, and message/data rate disclosures.

2.5 Opt-in Message​

Your opt-in message should not exceed 160 characters and must include:

  • Program/company name
  • Message frequency
  • Disclosure: Message and data rates may apply
  • Customer care contact details
  • Opt-out instructions

Example:

[Company name]: Thank you for signing up for updates! Msg freq varies. Msg&Data rates may apply. Reply HELP for help, STOP to cancel.

Campaign Vetting FAQs​

What is Changing?​

Starting January 26, 2023, all new US A2P 10DLC Campaign registrations will undergo a manual vetting process with a one-time $15.75 campaign verification fee.

Why is This Change Happening?​

This industry-wide change aims to improve the Campaign Vetting process, reduce spam, fraud, and unwanted messaging, and protect SMS as a trusted communications channel in the U.S.

How Do the New Fees Fit in with Existing Registration Fees?​

Refer to the table below for details on existing and new registration fees:

TypeExisting FeeNew Fee
Brand registration fee (one time)$4.2-
Monthly campaign fee (monthly recurring)$2.1 - $12-
Campaign verification fee (one time)-$15.75

How Will This Affect Campaign Vetting?​

With this new process, a newly submitted Campaign will be in a “Pending” state until vetted and approved. Only compliant messages can be sent on the A2P route once fully approved.

What Determines Whether a Campaign Passes or Fails Vetting?​

To ensure approval, follow the A2P Campaign Approval Best Practices.

Will I Get My $15.75 Back if My Campaign Fails to Vet?​

No, the $15.75 fee is non-refundable. Efforts are underway to develop a pre-screening process to catch issues early.

Are Existing Campaigns Affected by This Change?​

Currently, only new Campaigns are affected. Any changes for existing Campaigns will be communicated.

Are Monthly Recurring Fees Affected by This Change?​

No, recurring fees remain unchanged and are based on the campaign use case.

Do These Changes Apply to “Post-Approval” Campaigns?​

Yes, it applies to post-approval Campaigns after carrier approval.

What Can I Do if My Campaigns Are Rejected?​

Contact the support team for assistance with your Campaign registration or to re-submit a new Campaign.

Are There Exceptions to These Changes?​

Toll-Free messaging is an alternative to A2P 10DLC, requiring a verification process but not relying on Brand and Campaign registration.

For more information, refer to the related articles: