Skip to main content

Understanding Opportunities in Stack

Opportunities in Stack represent potential sales or deals at various stages of your sales pipeline. They encapsulate leads or prospects who have shown interest in your products or services, making them ripe for conversion into paying customers.

Key Concepts​

Pipeline Integration​

Opportunities are managed within pipelines, which consist of a series of consecutive stages. These pipelines are customizable to align with your unique sales processes and business goals.

Stage Progression​

Opportunities advance through pipeline stages, signifying their position in the sales cycle. Common stages include "Prospecting," "Qualification," "Proposal," and "Negotiation."

Opportunity Status​

Opportunities can be categorized into four default statuses: Open, Won, Lost, and Abandoned. These statuses help in filtering and managing opportunities effectively.

Understanding Opportunity Statuses​

  • Open: Opportunities with an "Open" status are actively being pursued and are still in progress. They represent potential deals that have not yet been won, lost, or abandoned and remain viable for conversion.

  • Won: The "Won" status indicates that the opportunity has been successfully converted into a sale or deal. This status is applied when the lead has made a purchase or signed a contract, generating revenue for your business.

  • Lost: Opportunities marked as "Lost" represent deals that have been unsuccessfully concluded. This status is used when the lead decides not to proceed with the purchase or chooses a competitor's offering.

  • Abandoned: The "Abandoned" status indicates that the opportunity has been neglected or disregarded, either by the lead or the sales team. This status is applied when there is no further action or follow-up planned for the opportunity, effectively removing it from active consideration.

Data Management​

Robust data management within opportunities allows you to track the opportunity source, contact details, opportunity value, and notes. You can also streamline communication and task assignment linked to contacts under each opportunity, enhancing workflow efficiency and ensuring timely engagement.