Skip to main content

How to Implement In-App Upsells in Memberships with Stack

In-app upsells are a powerful tool to increase your revenue by offering locked products or exclusive content directly within the My Library page. This guide will walk you through the process of setting up in-app upsells, customizing your upsell pages, and tracking their performance. Whether you're promoting bundles, additional courses, or exclusive access, this feature helps you effectively scale your monetization efforts within Stack memberships.

Table of Contents​

What is In-App Upsell​

An In-App Upsell allows you to showcase additional offers directly within the My Library page of a membership product. When members log in, they'll encounter locked products or course bundles available for separate purchase. This seamless integration enables cross-selling without interrupting the user's experience or requiring a separate sales page.

Key Benefits of In-App Upsell​

Unlock more value from each member visit with in-app upsells. Here's why it's a smart monetization tool:

  • Boosts Revenue: Promote relevant products at key engagement points.
  • Enhances Discoverability: Introduce other courses without additional outreach efforts.
  • No Checkout Friction: Offers appear within the existing library view, simplifying the purchase process.
  • Easy Customization: Tailor the upsell to match your brand identity and goals.
  • Trackable Performance: Monitor what works and optimize accordingly.

Configuring In-App Upsell in Memberships​

Follow these steps to set up and customize your in-app upsell. This ensures your upsells are branded, active, and visible where they matter most.

  1. Navigate to Offers
    Go to the left-hand navigation panel and click Memberships. From the top navigation bar, select Courses, then choose Offers.

  2. Edit the Target Offer
    On the Offers dashboard, locate the offer you want to attach the upsell to. Click the three-dot icon and select Edit.

  3. Access the Upsell Tab
    Within the offer editor, select the Upsell tab. Click the + Add Upsell button to begin.

  4. Select In-App Upsell Type
    When prompted, choose In-App Upsell and click Continue.

  5. Choose the Offer for In-App Upsell
    From the dropdown, select the offer you want to upsell within the library page. Click Add Upsell Offer to attach it.

  6. Customize the Upsell Page
    Once the upsell is added, click the palette icon under “Actions” to enter the visual editor. Customize using the following tabs:

    • Details Tab: Adjust main title, subtitle styling, alignment, font, and the background of the upsell banner. Configure the purchase button text and appearance.
    • Course Body Tab: Edit the description title, course description content, curriculum title, and font styling.
    • Instructor Tab: Set fonts and background colors for the instructor's name, title, bio, and section heading.

  7. Preview and Activate
    Use the Preview button at the top right to see how the upsell will appear to learners. Once satisfied, change the status to “Active” using the dropdown next to it and click Save.

  8. Edit or Remove In-App Upsells
    To make changes later, return to the Upsell tab, click the three-dot menu beside the upsell, and choose Edit to update or Delete to remove it.

Frequently Asked Questions​

Q: Can I add multiple In-App Upsells to the same offer?
Yes, you can attach multiple In-App Upsells to a single offer. This allows you to showcase different products or bundles on the My Library page, providing users with more purchasing options.

Q: Will users see the upsell even if they already purchased it elsewhere?
No, once a user purchases an offer (even as an upsell), it will no longer appear as locked in their My Library. Only offers they haven’t purchased will remain visible as upsells.

Q: Can I customize the look and feel of each In-App Upsell page?
Absolutely. Each upsell offer can be uniquely styled using the built-in editor. Adjust fonts, colors, layout, descriptions, and instructor details to match your brand.

Q: What payment methods are supported for In-App Upsells?
In-App Upsells support any payment methods configured within your checkout settings, including Stripe and PayPal. The checkout experience remains seamless and secure.