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Social Planner Statistics in Stack

Welcome to the latest update in Stack! We're thrilled to introduce enhanced social media analytics for your Facebook and Instagram accounts. This new feature allows you to gain deeper insights into your social media performance across a variety of metrics.

Key Features​

Comprehensive Social Media Insights​

  • Track Key Metrics: Keep an eye on the number of posts, likes, comments, followers, impressions, and reach for both Facebook and Instagram.
  • Visualize Performance: Use our interactive graph to see post trends and weekly performance at a glance.

Engagement Breakdown​

  • Detailed Engagement Metrics: View total likes, comments, and shares broken down by platform.
  • Platform Comparison: Identify which platform generates more engagement to help tailor your content strategy effectively.

Impressions and Post Reach​

  • Visibility Tracking: Measure your content’s visibility with precise impressions tracking for Facebook and Instagram.
  • Reach Analysis: Understand how far your posts are spreading and identify which platforms drive higher reach.

Gender and Age Demographics​

  • Demographic Insights: Explore gender distribution and age range insights to optimize content for your target audience.
  • Audience Breakdown: See detailed age group data to better understand your audience.

What’s New?​

  • Post and Engagement Metrics: Check the numbers of published posts, likes, comments, shares, and followers.
  • Weekly Performance Graph: Analyze a bar graph with a line showing stats on weekly published posts, total impressions, likes, and comments.
  • Change Indicators: See percentage changes in published posts and engagement metrics compared to previous weeks.
  • Impressions and Reach: View how often posts are displayed and how many people they reach, with percentage changes week-over-week.
  • Top Performing Posts: Discover your top-performing posts based on likes from the social planner.
  • Gender Demographics: View gender distribution ratios, noting that some demographic data may be unavailable for specific conditions.

Notes​

  • Permissions and Reauthentication Alerts: Get real-time alerts when connected accounts need re-authentication to maintain continuous access to analytics.
  • Platform Support:
    • Supported: Facebook, Instagram, TikTok personal, LinkedIn pages.
    • Upcoming: YouTube, Pinterest.
    • Not Supported: Google Business Profile, TikTok business, LinkedIn profiles, communities.
  • Data Availability: Some platforms may take additional time to reflect data due to API constraints.

Explore these features to enhance your social media strategy and gain valuable insights into your audience and content performance with Stack!