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Social Planner - Link Shortener

Discover how to efficiently use the Link Shortener feature within Stack's Social Planner. This tool is designed to keep your social media posts neat by automatically transforming long URLs into compact, user-friendly links.

Table of Contents​

The Link Shortener is a built-in feature of the Social Planner in Stack. It automatically converts lengthy URLs into shorter links, improving the readability and appearance of your posts. While the full URL remains visible in your content editor, the shortened version is displayed in both the live preview and the published post.

  • Professional Appearance: Shortened links give your posts a cleaner, more professional look.
  • Enhanced Readability: Keeps your social posts uncluttered by minimizing lengthy URLs.
  • User-Friendly Experience: Offers visually concise content.
  • Automatic Shortening: Generates a shortened version of any long URL automatically.
  • Real-Time Preview: Displays how the final post will appear with the shortened link.
  • Future Tracking: Prepares for upcoming link click tracking features.
  • Platform Compatibility: Functions across all social platforms connected to Social Planner.

Follow these steps to use the Link Shortener while composing your social media posts:

  1. Navigate to Marketing > Social Planner from the left-hand menu.
  2. Click on Create Post.
  3. In the post composer, select the social media accounts where you want to publish the post.
  4. In the Content input box, type your message and paste the long URL you wish to include.
  5. Click the URL Shortener icon located next to the content editor.
  6. Once clicked:
    • The preview pane will show a shortened version of the URL.
    • The input field will still display the original long URL.
  7. Review your post, then choose Publish or Schedule to send it out at a later time.
  • Content Input vs. Preview: The long URL remains visible in the input box, while the shortened version appears in the preview and final post.
  • Click Tracking Is Coming: Analytics for tracking clicks on your shortened links are in development and will be available soon.
  • Auto Conversion: Simply click the shortener icon, and the tool will handle the rest.

Frequently Asked Questions​

Q: Will my social post show the long or short link?
A: The published post will display the shortened link. The long URL is only visible in the content editor.

Q: Can I customize or rename the short link?
A: Not yet. The short links are currently auto-generated and not editable.

Q: Are there analytics available for how many people click the short link?
A: Not yet, but this feature is actively being developed and will be added soon.

Q: Does the Link Shortener work on all social platforms?
A: Yes, the shortened link will appear across all social platforms supported in Social Planner, including Facebook, Instagram, LinkedIn, and more.

Q: Can I still use my own external link shorteners like Bitly?
A: Yes, you can manually add shortened links from third-party services if preferred.

Next Steps​

  • Try using the Link Shortener when creating your next post in Social Planner.
  • Keep an eye on updates as click analytics for shortened links roll out.
  • Explore scheduling and analytics features to enhance your social strategy.

Feel free to reach out if you need assistance with screenshots or if you're interested in learning more about related features like Post Analytics, Scheduling, or Custom Posting Templates!