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Instagram Reels Publishing Guide for the Social Planner

Looking to boost your social media presence on Instagram? The Social Planner in Stack is here to help you tap into the power of Instagram Reels. Create captivating short videos to engage your audience and enhance your brand's visibility. Let's dive into how you can start using Instagram Reels with The Social Planner!

Prerequisites​

Before you begin, ensure the following:

  • You have an Instagram Professional account. (Reels cannot be published to personal or creator accounts.)
  • Images and videos are uploaded to your Media Library for use in your reel.

What You'll Find in This Guide​

  • Use Cases for Instagram Reels
  • Step-by-Step: Creating an Instagram Reel with the Social Planner
  • Supported Content for Instagram Reels
  • Frequently Asked Questions (FAQs)

Use Cases for Instagram Reels​

Increased Visibility​

Instagram Reels can significantly expand your reach. With the potential to appear on the Explore page, your Reels can attract new followers who don't already follow you.

Creative Expression​

Reels offer a creative platform with various editing tools, effects, filters, and audio options to make your videos visually appealing.

Discoverability​

The Instagram Reels algorithm suggests content based on user interests and engagement, increasing the likelihood of your Reels being recommended to a broader audience.

Business Promotion​

Reels provide an opportunity to humanize your brand and connect with your audience on a personal level.

Bite-Sized Content Consumption​

In today's fast-paced digital world, short-form content like Reels is perfect for quick and engaging consumption.

How to Make an Instagram Reel Using the Social Planner​

  1. Navigate to the Social Planner
    Go to the "Marketing" tab, then select "Social Planner" and click on "New Post."

  2. Select Your Instagram Account
    Under Publish, choose your Instagram Professional account. Reels can only be published from these accounts.

  3. Choose Reels as Your Content Type
    Ensure you select Reels when choosing your Instagram content type.

  4. Create Your Reel
    Upload up to 10 images or videos to craft your Reel.

  5. Post or Schedule Your Reel
    Choose "Post Now" to publish immediately or "Schedule for Later" to post at a future time. You can also save your work as a draft.

Supported Content for Instagram Reels​

  • Video Size: Up to 1GB; Thumbnail size up to 8MB.
  • Aspect Ratio: Recommended dimensions are 9:16.
  • Duration: Between 3 seconds and 15 minutes.
  • Format: Supported formats are MOV or MP4.

FAQs​

Can I use Instagram Reels with any Instagram account?​

No, Instagram Reels are only available for Instagram Professional accounts.

What types of content can I include in an Instagram Reel?​

You can include up to 10 images or videos in your Instagram Reel using The Social Planner.

Is there a time limit for Instagram Reels?​

Yes, Reels must be between 3 seconds and 15 minutes long.

Can I schedule my Instagram Reel for later publication?​

Absolutely! You can schedule your Reels for future posting using the "Schedule for Later" feature.

Where will my Instagram Reels be posted?​

Reels will appear in both the Feed and the Reels section, thanks to the latest API updates.

How can Instagram Reels help me connect with my audience?​

Reels make it easier to engage with your audience through creative and visual storytelling.

Is there a limit to how many Instagram Reels I can create using The Social Planner?​

There is no limit. Feel free to create as many Reels as you like to engage your audience and promote your brand.