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How to Schedule Recurring Social Posts with Stack's Social Planner

Recurring posts in Stack's Social Planner offer a seamless way to maintain a consistent social media presence by scheduling evergreen content across various platforms. You can set posts to repeat daily, weekly, monthly, or annually, ensuring your audience stays engaged without the hassle of manual posting. However, be cautious with platforms like Twitter, which may flag repetitive content.

What is the Recurring Post Feature?​

The Recurring Post feature is designed to help you automate and streamline your social media strategy. Here's how it works:

Flexible Scheduling​

  • Daily: Choose a specific time for your post to repeat every day.
  • Weekly: Select the day of the week and time for your post to repeat.
  • Monthly: Pick a date and time for your post to appear once a month.
  • Yearly: Set a date and time for your post to recur annually.

Content Creation and Editing​

  • AI Content Generation: Quickly create engaging posts using AI tools.
  • Editing Options: Edit parent posts to update all scheduled child posts. Changes to individual child posts won't affect the parent post.

Recurring Posts Management​

  • Recurring Posts Tab: Once scheduled, the parent post appears here, allowing you to edit time and date ranges.
  • Scheduled Posts: Each scheduled post can be edited individually without impacting others.

Platform Considerations​

Be mindful of each platform's policies, as excessive use of recurring posts might lead to issues like content being flagged as repetitive.

Where Can You Use Recurring Posts?​

Recurring posts can be a powerful tool for various scenarios:

  • Seasonal Offers: Promote sales or offers at the start of each season.
  • Daily Inspirational Quotes: Share motivational content to keep your audience engaged.
  • Weekly Tips or Tutorials: Provide regular value with educational content.
  • Celebrating Events: Acknowledge birthdays, anniversaries, or holidays.
  • Monthly Product Showcases: Highlight different products each month.
  • Content Repurposing: Share existing content with new followers.
  • Brand Campaigns: Reinforce brand messages consistently.
  • Event Reminders: Notify participants about upcoming events.
  • Historical Milestones: Share educational content on significant dates.

How to Use the Recurring Post Feature​

  1. Navigate to Marketing > Social Planner.
  2. Click on New Post > Create New Post.
  3. Select the social platforms for your recurring content.
  4. Choose your schedule:
    • Day: Set a daily repeat time.
    • Week: Select a weekly repeat day and time.
    • Month: Pick a monthly repeat date and time.
    • Year: Set an annual repeat date and time.
  5. Once scheduled, the parent post is added to Content > Recurring Posts.
  6. Use the edit function to adjust time and date ranges as needed.

Important Pointers​

  • Content Tab: View and edit parent post entries here.
  • Calendar View: Edit individual posts without affecting others.
  • List View: Edit the next scheduled post specifically.

System Best Practices​

  • Regular Review: Update recurring posts to ensure they remain relevant.
  • Platform Compliance: Adhere to each platform's guidelines for automated posts.
  • Time Zone Considerations: Schedule posts according to your audience's time zones.
  • Content Backup: Keep backups to prevent data loss.
  • Performance Monitoring: Analyze post performance to refine your strategy.
  • Crisis Management: Be cautious with posts during sensitive times.
  • Campaign Integration: Align recurring posts with broader marketing efforts.
  • Legal Considerations: Respect intellectual property rights and permissions.
  • Experimentation: Test different strategies to find what works best.

FAQs​

Q: Can I set recurring posts for specific holidays or annual events?
A: Yes, schedule posts for specific dates to automate holiday or event content.

Q: What happens if I edit the parent post of a recurring schedule?
A: Changes to the parent post will update all child posts, while edits to child posts won't affect the parent.

Q: Can I mix media types in my recurring posts?
A: Absolutely! Include images, videos, or GIFs for engaging posts.

Q: How does the recurring post feature handle different time zones?
A: Set post times based on your audience's time zones for maximum reach.

Q: Is there a limit to how far in advance I can schedule recurring posts?
A: You can schedule posts well in advance, depending on platform guidelines.

Q: Can I pause or temporarily stop a recurring post series?
A: Currently, pausing or temporarily stopping a series isn't supported.

Q: What if I want different recurring posts for different platforms?
A: Use the Customize Each Post feature to tailor content for each platform.

Q: Can recurring posts be part of a larger campaign?
A: Yes, integrate them with other strategies for a cohesive brand message.

Q: How can I ensure accessibility for all users?
A: Use captions, alt text, and inclusive practices to make posts accessible.

Q: How do I avoid making posts feel too automated?
A: Mix in real-time content and engage with your audience to maintain a personal touch.