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Customize Posts for Each Social Media Platform

Enhance your social media marketing with Stack's 'Customize for Each Post' feature. This tool allows you to tailor your content for various platforms, effortlessly managing character limits and diverse campaigns all in one place. Enjoy the flexibility of crafting unique messages for each social network with just a simple toggle.

Table of Contents​

What is the "Customize for Each Post" Feature?​

The "Customize for Each Post" feature in Stack allows you to create and manage tailored content for different social media channels within one interface. Here’s what you can do with this feature:

Multi-Platform Compatibility​

Select multiple social media platforms, such as Facebook and LinkedIn, and customize content according to each platform's character limitations and requirements.

Content Customization​

Craft individualized content to meet the character limits of various social media channels. Whether you need a brief message for LinkedIn or an extended post for Facebook, you can create both within the same interface.

Toggle Switch​

Use a simple toggle switch to switch between customized content for different channels and standardized content that applies across all selected platforms.

AI Integration​

Leverage Content AI to generate content up to 900 words, adapting it to different content sizes based on the type of social media platform.

Scheduling Capability​

Create customized posts and schedule them for later, automating your social media management process.

Cost-Effective and Time-Efficient​

Save time and resources by minimizing the effort needed to create separate posts for different platforms, ensuring a cohesive yet customized marketing approach.

Usage Cases​

Tailoring Product Launch Announcements​

Example: A tech company can share detailed 5,000-character posts on Facebook and LinkedIn with product specifications and offers.

Managing Multi-Platform Promotions​

Example: A retail business can use Instagram for visually appealing images and storytelling, while focusing on location-based offers on Google My Business (GMB).

Crisis Communication and Public Relations​

Example: Use LinkedIn for detailed statements, Instagram for quick updates, and Facebook for community support.

Content Repurposing for Engagement and SEO​

Example: A digital marketing agency can create channel-specific posts, summarizing blogs on LinkedIn and crafting engaging teasers on Instagram.

Localized Marketing Campaigns​

Example: A multinational brand can tailor Facebook posts to different regions, using local languages and cultural nuances.

Event Promotion Across Channels​

Example: An event management company can provide detailed LinkedIn posts about speakers, while focusing on location-based promotion on GMB.

Influencer Collaboration and Brand Partnerships​

Example: A beauty brand can showcase Instagram video tutorials and provide behind-the-scenes insights on LinkedIn.

How to Use This Feature​

  1. Navigate to the Marketing Section:

    • Select the Marketing tab from the sidebar menu.
    • Click on the Social Planner option.

  2. Create a New Post:

    • Click on the Create New Post button.

  3. Choose to Customize for Each Channel:

    • Select multiple social media channels like Facebook, Instagram, LinkedIn, or GMB.
    • Toggle on the customization option to create unique content for each platform.

  4. Craft Your Custom Content:

    • Write content for each channel, adhering to their specific character limits (e.g., 5,000 for Facebook, 1,500 for GMB).

  5. Add Media (Optional):

    • Enhance your post with images, videos, or other multimedia elements if applicable.

  6. Leverage Content AI (Optional):

    • Use AI to generate new content or adapt content size based on the social media platform.

  7. Schedule or Post Immediately:

    • Post your content immediately or schedule it for later. Review all details to ensure accuracy and consistency.

Note: Turning off the customization toggle will apply the active social content to all selected channels, and customized content will be lost.

Character Limits of Various Social Media Channels​

ChannelCharacter Limit
Facebook pages/groups5,000
Instagram profiles2,200
LinkedIn pages/profiles3,000
GMB (Google My Business)1,500

Ensure each post aligns with the platform's character limit and audience preferences.

FAQs​

Q: What if my content exceeds the character limit for a specific platform?

A: Modify the content to fit within the character limit for each platform. The feature typically provides warnings if content exceeds the allowed character count.