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Create a New Google Search Ad Campaign with Stack

With Stack's Ad Manager, you have the power to run your Google ad campaigns seamlessly. You can design your ad content, select your daily budget, and target specific audiences based on geography and language preferences.

Table of Contents​

Connect Your Google Account​

To start using Ad Manager, connect your Google account and associated Ad account through the LeadConnector App. Ad Manager supports connecting one Google ad account.

Step 1: Create Campaign​

  1. Navigate to Ad Manager: On the Ad Manager home screen, click the Create Campaign button.
  2. Select Platform: Choose Google as your platform for the ad campaign.
  3. Choose Campaign Setup: Decide whether to start from scratch or use available templates (templates feature coming soon).
  4. Proceed: Click Next to begin defining your ad campaign.

Step 2: Ad Content​

In this step, you'll create up to three ads within a campaign group. Each ad can have unique headlines and descriptions, allowing Google to optimize which ad to display based on user engagement.

Ad Details​

  • URL: Enter the URL where your ad will direct users.
  • Headlines:
    • Create a headline in three parts, each separated by a "|".
    • Headline 1 can be up to 30 characters, with Headline 2 and 3 allowing an additional 30 characters each.
  • Descriptions:
    • Description 1 allows up to 90 characters, with an additional 90 characters available in Description 2.
  • Additional Ads: You can create Ad 2 and Ad 3 to enhance optimization. These are optional but recommended.

Add Keywords​

Manage your search ad keywords effectively through the Keywords section, which includes:

  • Positive Keywords: Enter relevant words or phrases that align with what users might search for on Google.
    • Each keyword should be a phrase match and can be up to 80 characters.
    • You can add up to 40 positive keywords per campaign.
  • Negative Keywords: Optionally add words or phrases you want to exclude from your ad's reach.
    • Add up to 40 negative keywords per campaign.

Step 3: Budget and Audience​

Daily Budget​

Set a daily budget for your campaign. This will be charged from the card linked to your Google Ad account. You can adjust the budget amount as needed.

Audience Controls​

  1. Geographic Location: Define where your ad will be shown or excluded. Specify by location or radius, selecting the desired country, city, or specific coordinates.
  2. Language: Enter the languages spoken by your target audience. Multiple languages can be selected.

Note: The option to include/exclude by radius is not supported by Google.

Step 4: Review and Publish​

Before publishing, review all campaign details, including aesthetics, content, and budget. Once satisfied, click Publish to launch your campaign. The associated card on your Google Ad account will be charged upon publishing.