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Overview of Ad Manager in Stack

Boost your lead generation and website traffic effortlessly with Stack's Ad Manager, designed to support Facebook Ads. Enjoy a streamlined three-step setup process that makes ad creation and lead syncing a breeze.

Getting Started with Ad Manager​

Connecting Your Meta Ad Account​

To begin using Ad Manager, you'll need to connect your Meta Ad account. This involves logging into your Facebook account via the LeadConnector App. Ad Manager allows you to connect multiple Facebook pages and one ad account. Once connected, you can use and publish ads seamlessly.

Creating and Managing Your Campaign​

When creating an ad campaign, it's important to adhere to Meta's guidelines to ensure a smooth review process and minimize the risk of rejection. You can find more information on these guidelines through the following links:

Steps to Create an Ad Campaign​

  1. Choose the Objective, Placement, and Content

    • Objective: Start by selecting a goal for your campaign, such as Lead Generation or Website Traffic. For Lead Generation, you can use Facebook form integration to create new forms or utilize existing ones. The Website Traffic objective directs visitors to your landing page URL.

    • Special Ad Category: If your campaign involves employment, housing, credit, politics, or online gaming and gambling, it falls under the Special Ad Category. Specifying this ensures compliance with local laws and regulations. Note that targeting options are limited for these categories, including restrictions on lookalike and saved audiences, as well as specific location targeting.

    • Placement: Decide where your ads will appear. Automatic placements help achieve the best results across all default placements based on your budget. Manual placements allow you to select specific locations for brand safety and optimization.

    • Content: Add your ad's primary text (recommended 125 characters), headline (recommended 40 characters), description (recommended 25 characters), and rich media such as images (up to 30MB) or videos (up to 1GB).

  2. Budget, Geography, and Optional Settings

    • Budget: Set a daily or monthly budget for your campaign. This functions as a subscription and is charged from the card linked to your Meta Ad account. You can view the daily budget division and the overall budget for the campaign's duration. Adjust the monthly budget by pausing and editing the campaign as needed.

    • Geography: Tailor your campaign to specific locations or exclude certain areas within a country or state.

    • Optional Settings: Define your intended audience to narrow down targeting. Additional setup options are available for more specificity.

  3. Review and Publish Your Ad Campaign

    • Before going live, review all campaign details, including aesthetics, media, content, budget, and other settings. Once satisfied, publish your campaign to begin charging the card associated with your Meta Ad account.

Analyzing Campaign Performance​

Use the Campaign Dashboard or Reporting tools to track key metrics such as Cost per Click (CPC), Impressions, and Ad Spend. For a detailed analysis, refer to the additional resources provided.

Optimizing Your Ad Campaign​

Enhance your ad performance with Stack's optimization features. Create new conversion pixels through Ad Manager > Settings > Conversions by simply naming your pixel. Set up workflow automation to optimize conversions, sending data for form submissions, chat widget interactions, and more. Ensure the fbclid parameter is included in your URL for successful Facebook conversion tracking.