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How to Create a Meta Business Manager and Ad Account

In this guide, we'll walk you through the steps to create a Meta Business Manager (BM) and an ad account. Once set up, you can connect it with Ad Manager to effortlessly publish ad campaigns.

Table of Contents​

Video Guide​

Check out this short video that demonstrates how to create a Meta Business Manager and an ad account. Follow along with the steps outlined below.

Summary of the Video​

The video provides a step-by-step guide to creating and setting up a Meta (formerly Facebook) Business Manager account. After setting up, it also covers creating an Ad account within the Business Manager and adding a payment method.

Understanding Meta Business Manager​

Meta Business Manager is a centralized tool for managing your business’s Facebook and Instagram pages, ad accounts, and other assets like pixels. To get started, you'll need a personal Facebook account.

Steps to Set Up​

  1. Visit the Meta Business Site
    Go to business.facebook.com to create your account.

  2. Enter Business Information
    Use your business name and email address during the setup process.

  3. Add Your Assets
    Incorporate your Facebook Page, Instagram account, and ad accounts. You can also invite team members to assist in management.

Verifying Your Business​

Verification helps minimize the risk of restrictions or bans. This process is distinct from verifying a Facebook or Instagram page and confirms that your business is legitimate.

  • Navigate to Business Settings > Business Info.
  • Enter your business details, such as legal name and address, ensuring they match your official documents.
  • Upload these documents to complete the verification process. This step is crucial for account recovery if issues arise.

Verification via Facebook Developer Tools​

If the verification option isn't immediately available, you can trigger it by creating a dummy app in Facebook’s developer portal. This action prompts Facebook to request business verification. Once verified, your Business Manager account will be recognized as legitimate.

Conclusion​

Verifying your business strengthens your account security and management capabilities. The video also introduces a community for additional marketing tips and strategies. Setting up and securing your Meta Business Manager account is vital to avoid potential issues while managing ads or social media assets.