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How to Send Conversion Data to Ad Manager with Stack

Enhancing your ad targeting accuracy is key to achieving better results and increasing lead conversions. This guide will walk you through creating a conversion pixel in Stack, a powerful tool for optimizing your marketing funnels.

Table of Contents​

Creating a Conversion Pixel​

To create a conversion pixel, navigate to the Ad Manager home page and click on the settings icon, represented by a gear symbol. Here, you will find several tabs, including:

  • Integrations
  • Pages
  • Conversions
  • Audiences
  • Subscription

Focus on the Conversions tab to proceed.

Details in the 'Conversions' Tab​

Within the Conversions tab, you'll see all pixels imported from your connected Meta Ad account, along with any new ones you create in Stack. To create a new conversion pixel, click the "Create new conversion pixel" button. A dialog will appear, prompting you to name your pixel. The Pixel ID and code are automatically generated for seamless integration with your workflows.

Benefits of a Conversion Pixel​

A conversion pixel is essential for measuring and enhancing your online advertising efforts. It helps in tracking, retargeting, and understanding customer behavior, which ultimately boosts your marketing ROI. Here’s how it can be utilized:

  • Tracking Conversions: Measure actions like purchases, sign-ups, or form submissions.
  • Ad Optimization: Improve ad targeting for better results.
  • Retargeting: Show ads to users who interacted with your site but didn't convert.
  • ROAS Measurement: Connect conversions to ads to track return on ad spend.
  • A/B Testing: Compare ad variations to enhance campaign performance.
  • Cross-Device Tracking: Follow user actions across devices for accurate attribution.
  • Custom Events: Track specific actions like video views or content engagement.
  • Audience Segmentation: Create targeted audiences based on user behavior.

Important Information on Conversion Pixels​

Once you create a conversion pixel, several processes are automatically managed by Stack:

  • Pixel ID and Code: Automatically generated for sending CAPI events to Facebook.
  • UTM Parameters: Automatically created and added for effective tracking.
  • Goal Types:
    • Lead Event: Used for data from Facebook form leads moving through opportunity stages.
    • Funnel Event: Used for data from form submissions, surveys, chat widget replies, and calls.

A single conversion pixel can handle both funnel and lead events, ensuring seamless data transmission to Facebook without any issues.