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Resolving HTML Tags in RSS Email Body

Issue​

When using RSS feeds in your email campaigns, you might notice that the email body displays HTML tags, such as <p>, instead of rendering them correctly.

Solution​

To fix this issue, you need to use the Custom RSS Item element in the email builder. Here's how to ensure your content renders properly:

  1. Use Triple-Stash for Content: Instead of using {{rss_item.content}}, switch to `{{{rss_item.content}}}`. This adjustment will prevent HTML tags from appearing in your emails.

Understanding HTML-Based RSS Feeds​

When working with RSS feeds, the values returned by RSS-based custom variables, like {{rss_item.title}}, are HTML-escaped by default. This means:

  • Characters like & will appear as &amp;.
  • HTML-based text in your RSS feed will be displayed as plain text.

Preventing HTML Escaping​

To avoid this automatic escaping and ensure your content displays as intended, use the "triple-stash" syntax. Here's a quick example:

  • Without Triple-Stash: Your RSS content may not render correctly, showing HTML tags.
  • With Triple-Stash: By using `{{{rss_item.content}}}`, your content will render as expected, displaying the intended HTML formatting.

By following these steps, you can ensure your RSS feed content is displayed correctly in your Stack email campaigns.