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How to Send RSS Email Campaigns with Stack

RSS emails are a fantastic way to keep your audience informed about your latest blog posts without overwhelming them with notifications. Instead of sending an email every time you publish a new blog post, you can schedule periodic RSS emails or newsletters that summarize recent content your audience might have missed.

What is RSS?​

RSS stands for Really Simple Syndication. It allows your customers to easily receive updates and view a curated collection of content in one place. In the context of email marketing, an RSS email lets you select a template, design your content, and schedule delivery using RSS scheduling options like daily, weekly, or monthly.

Creating an RSS Email​

To create an RSS email in Stack, follow these steps:

  1. Create a Campaign
    Begin by clicking on the Create Campaign button.

  2. Select an Email Template
    Choose an email template for your marketing campaign. You can preview the template to ensure it fits your needs.

  3. Design Your Email
    Use the Email Builder to design your content. This tool is user-friendly for both beginners and experts, allowing you to craft beautiful campaigns. Once your design is ready, proceed to send or schedule your email.

  4. Send or Schedule
    After designing your email, decide whether to send it immediately or schedule it for later.

Pre-sending Checklist​

Before sending your RSS email campaign, make sure to complete the following steps:

  1. Add Recipients
    Enter the email addresses or select smart lists in the To section.

  2. Set the Sender's Email
    Provide your email address in the From section.

  3. Optional: Add Your Name
    You can include your name in the Name section.

  4. Subject Line
    Create an engaging subject line in the Subject section.

  5. Optional: Preview Text
    Add preview text in the Preview section.

  6. Choose RSS Delivery Method
    In the sending options, select RSS as the delivery method.

  7. Enter RSS Feed URL
    Provide the URL of your RSS feed.

  8. Set Frequency
    Decide how often to send the RSS email: daily, weekly, or monthly.

  9. Schedule Time
    Choose the time for the RSS email to be sent.

  10. Select Days
    Uncheck any days you prefer not to send the RSS email. The next execution date and time, including the time zone, will be highlighted.

Note: Double-check the execution date, time, and time zone before scheduling. You can delete or reschedule the email campaign up to one hour before the scheduled send time.

FAQ​

Why are there multiple entries of the RSS Campaign in the list?​

Each entry in the list represents a scheduled instance of your RSS campaign, complete with its own set of statistics.

Can I edit the copy of an RSS Campaign without affecting statistics?​

Yes, you can update the content of an ongoing RSS Campaign by clicking Update Email Content. Save your edits before the execution date to ensure they are applied.

How can I reschedule an RSS email campaign?​

To reschedule, go to Marketing > Email and select the Email Campaign tab. Here, you’ll find a list of campaigns with the option to reschedule. Make your changes and mark the campaign as rescheduled to save the new settings. Rescheduling is possible up to one hour before the execution time.