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Guide to Email Campaign Statistics in Stack

Understanding the performance of your email campaigns is crucial for making informed marketing decisions. Stack provides a comprehensive set of statistics to help you analyze your campaigns over a specified period. Let's dive into how you can leverage these insights to enhance your marketing strategy.

How to Access Email Campaign Statistics​

  1. Navigate to Email Marketing in your Stack dashboard.
  2. Click on Campaigns.
  3. Select the Statistics option.
  4. Choose your desired date range: either the last 7 days or the last 30 days.

Exploring Key Metrics​

Conversion Summary​

Gain a quick overview of your campaign's sales performance. This section highlights:

  • Orders Placed: Total number of orders generated.
  • Total Revenue: Earnings from your campaigns.
  • Order Rate: Frequency of orders placed.
  • Average Order Value: Average revenue per order.

These metrics provide a snapshot of how effectively your campaigns are driving sales.

Engagement Summary​

Understand how recipients are interacting with your emails. This section covers:

  • Emails Sent: Total emails dispatched.
  • Emails Opened: Number of emails opened by recipients.
  • Links Clicked: Number of clicks on links within your emails.
  • Purchases Made: Number of recipients who made a purchase.

This funnel-like overview helps you identify where recipients engage and where they drop off.

Performance Analysis​

Monitor how your campaign metrics evolve over time. Analyze trends in:

  • Emails Sent
  • Emails Opened
  • Links Clicked
  • Unsubscribes

These insights help you determine if your campaigns are improving or if adjustments are needed. To switch between metrics, use the dropdown menu in the Performance Analysis section.

Top Performing Emails​

Identify which emails are generating the most revenue. This section lists the top 5 revenue-driving emails, allowing you to replicate their success in future campaigns.

Recent Email Analysis​

Examine the performance of your latest campaigns. Review the last 10 emails sent to understand their impact and make any necessary adjustments for better results.

Conclusion​

These statistics are designed to provide clear and actionable insights into your email campaigns, empowering you to make informed decisions and boost your marketing efforts. Use these tools to refine your strategy and achieve greater success with Stack.