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Guide to Click Tracking in Email Campaigns

Welcome to Stack's guide on click tracking in email campaigns. This feature is a powerful tool to help you understand how recipients interact with your emails.

What is Click Tracking?​

Click tracking provides insights into how your email recipients engage with the links in your emails. By enabling this feature, you can:

  • Discover which specific links are being clicked.
  • Identify which recipients are engaging with your content.
  • Determine how many times each link is clicked.

Default Behavior​

By default, click tracking is turned off in Stack. To take advantage of this feature, you need to enable it manually for each email campaign.

Why Use Click Tracking?​

Understand Subscriber Engagement​

Click tracking helps you gauge how subscribers interact with your content. By identifying which links are clicked, you can assess interest levels and tailor your content to better meet your audience's preferences.

With click tracking, you can analyze which links are most popular among your subscribers. This insight helps you optimize your email layout and content strategy to focus on the most engaging elements.

Where Click Tracking Does Not Work​

Click tracking might not function under certain conditions. Here are scenarios where it may not work as expected:

  1. Disabled Click Performance: If not enabled during the email send or scheduling process, click tracking data won't be collected.
  2. Test Emails: Click tracking does not apply to test emails. For accurate testing, send a dummy campaign to selected contacts.
  3. Trigger Links: Currently, click tracking is not supported for trigger links, as they use a centralized tracking system.
  4. Non-HTTP/HTTPS URLs: Click tracking only functions for URLs starting with http:// or https://. Links without these prefixes cannot be tracked.
  5. Unsupported Links: Click tracking does not cover clicks on email addresses (mailto:) or anchor links. Ensure all links use absolute paths.
  6. System-Generated Links: Links such as preview, unsubscribe, or affiliate links generated by the system won't be tracked.
  7. Syntax Errors or Typos: Links with errors or typos may break, preventing accurate tracking. Verify all URLs for correctness.
  8. Magic Links: Links with custom values or fields might not work. Test by sending dummy email campaigns.

How to Use Click Tracking​

  1. Navigate to the Email Marketing section.
  2. Create a new campaign and choose to send or schedule it.
  3. Enable click tracking before sending.
  4. After sending, access Campaign Statistics by clicking the three dots next to your campaign.
  5. Click on Click Performance to analyze link performance.
  6. The report will display all individual links and overview details.
  7. Click on individual links to view contact-specific click details.

FAQs​

Does it work for all campaigns?

No, click tracking does not work for RSS and A/B testing campaigns at this time.

Do custom value links work?

Yes, custom values are supported with click tracking. However, trigger links are not supported yet.

Do campaigns executed through workflows show these metrics?

No, click tracking does not support automated campaigns executed through workflows. It currently works with standard email marketing campaigns only.

Does it work for all past campaigns?

No, click tracking results will not appear for emails sent before June 13, 2024, or for campaigns where tracking was not enabled.