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Email Templates vs. Email Campaigns in Stack

Understanding Email Templates and Campaigns​

In Stack, email marketing is streamlined through two main components: Email Templates and Email Campaigns. Understanding the difference between these two is key to effective email marketing.

What is an Email Template?​

An Email Template is a preset layout that serves as the foundation for your email campaigns. Think of it as a reusable design framework, similar to a preset, which you can customize for specific purposes like newsletters or promotional emails. Templates allow you to incorporate your brand elements such as logos, images, videos, and other recurring content, ensuring consistency across your communications.

What is an Email Campaign?​

An Email Campaign is the actual email message that you design and send out to your chosen audience. Once you select a template, you can customize it in the Email Builder by adding or modifying content to suit the specific needs of your campaign. This includes duplicating, deleting, and rearranging different types of element blocks to craft your message.

How to Use Email Templates and Campaigns​

  1. Creating a Template:

    • Design a layout that aligns with your brand.
    • Insert frequently used elements like images, videos, and logos.
    • Save the template for future use, ensuring a consistent look and feel for all your emails.

  2. Building a Campaign:

    • Choose an existing template or create a new one.
    • Customize the content to fit the specific message you want to convey.
    • Schedule the campaign to be sent to specific recipients, whether individually, via a smart list, or using contact tags.

  3. Reusing Campaigns:

    • Clone existing campaigns for future use.
    • Customize the cloned campaign as needed before sending it out.

By leveraging templates and campaigns in Stack, you can efficiently manage your email marketing efforts, ensuring that your communications are both professional and personalized.