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Countdown Timers: Optional End Time for Dynamic Timers

Key Benefits of the Optional End Time Feature​

The latest update to Stack's Dynamic Timer feature introduces the ability to set a timer that concludes after a specific duration from when an email is opened or sent. This enhancement provides users with greater flexibility, allowing for more tailored countdown experiences.

  • Greater Flexibility: The timer concludes after your chosen duration, rather than being tied to a specific end time.
  • Improved Customization: Create personalized countdown experiences based on how recipients engage with your emails.
  • Enhanced Campaign Performance: Boosts timely user actions by creating urgency linked to email interactions.

Example Use Cases​

  • Limited-Time Offers: Activate a 2-hour discount triggered by an abandoned cart email.
  • Birthday Promotions: Initiate a 24-hour special offer when the recipient opens their birthday email.
  • Flash Sales: Start a countdown when the email is read, ensuring a dynamic and engaging experience.

How to Use the Optional End Time for Dynamic Timers​

To configure a Dynamic Timer with an optional end time in Stack, follow these steps:

  1. Navigate to the Countdown Timer feature.
  2. Click on Create a New Timer.
  3. Choose the Dynamic timer option.
  4. Set the desired Duration for the timer.
  5. Disable the Set End Time option to allow the timer to conclude after the selected duration from when the email is opened or sent.
  6. Save your settings and integrate the timer into your email campaign.

Important Considerations​

  • One-Time Use Per Contact: A Dynamic Timer triggers only once per contact. If you need to use it again for the same contact in different email templates, consider cloning the timer before reusing it.

Frequently Asked Questions​

Q: Can I set multiple dynamic timers in one email?
A: Yes, you can. Each timer will operate independently based on when the email is opened or sent.

Q: What happens if a user opens the email multiple times?
A: The timer begins counting down from the first open instance. Any subsequent opens will display the remaining time.

Q: Can I reuse a Dynamic Timer in different campaigns?
A: No, Dynamic Timers are designed for one-time use per contact. You should clone the timer before using it in another campaign.

Q: Does this feature work with automated sequences?
A: Yes, Dynamic Timers seamlessly integrate with automated email workflows and sequences.