Using Brand Boards in Emails
Brand boards are a fantastic tool to ensure your email marketing aligns perfectly with your brand's visual identity. They make it easy to access key design elements like fonts and colors, helping you maintain a consistent look and feel across all your communications. Here's how you can leverage brand boards in your email campaigns with Stack.
Why Use Brand Boards in Emails?
Easy Access to Design Parameters
With a brand board, all your brand's fonts and colors are readily available. No need to memorize or manually input color codes or font names each time you design an email—everything is organized and ready for use.
No Custom Values or Code Blocks Needed
Brand boards simplify the design process by offering pre-set colors and fonts directly in your email editor. Forget about dealing with custom values or complex code blocks; just select from the available options.
Ensure Brand Consistency
Using brand boards helps maintain a consistent style across all your emails. This strengthens your brand identity and ensures your messages are instantly recognizable.
Basic Things to Know About Brand Boards
- Visible Fonts and Colors: Only the fonts and colors from the default brand board will appear in the color and font pickers within your email editor.
- Access to Logos: You can view and use logos from all your brand boards in the media library, making it easy to incorporate branding elements into your emails.
- Changing Default Brand Boards: You can switch the default brand board to explore different color palettes and fonts, but only one default can be active at a time.
Steps to Use Brand Boards in Emails
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Navigate to Marketing
- Head over to the Marketing section in your Stack dashboard.
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Open Email Campaign or Template
- Click on Email Marketing and open any existing campaign or template you'd like to edit.
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Using the Color Picker
- Edit a text block, change colors in the appearance settings, or adjust button colors to access your brand colors.
- Your brand colors will appear at the top of the color picker palette. Hover over a color to see its name as set in the brand board.
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Using the Font Picker
- Open the font picker section when selecting a font.
- Your brand fonts will be displayed at the top of the list for easy selection.
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Accessing Logos
- To add a logo, open the media library by adding an image or logo.
- You'll see all logos from your brand boards, allowing you to easily insert the correct logo into your email.
Using brand boards in your emails streamlines your workflow and ensures that all your communications remain true to your brand's identity. By keeping design elements organized and easily accessible, you'll enhance the efficiency and consistency of your email marketing efforts.