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Brand Voice in Brand Boards

Discover the new Brand Voice feature within Brand Boards, designed to define your brand's communication style and integrate it seamlessly with AI tools for consistent messaging across your marketing content.

Table of Contents​

What Is Brand Voice?​

Brand Voice is a communication guide that includes:

  • Business Information: Core details about your brand.
  • Brand Values: Key principles that define your brand's identity.
  • Tone and Style: Guidelines on how your brand communicates with its audience.
  • Intended CTAs: Understanding what actions you want users to take.

This feature ensures your brand's messaging remains consistent and aligned with your values across all platforms.

Why Use Brand Voice?​

  • Customization: Tailor Stack to reflect your brand's unique voice.
  • AI Integration: Equip Content AI with your brand's communication style for more accurate and personalized content generation.
  • Consistency: Maintain a uniform tone and style across all communications, enhancing brand recognition and trust.

Defining your brand voice helps us tailor Stack to resonate most with your organization's needs and ideals.

How to Create a Brand Voice​

  1. Navigate to Marketing → Brand Boards.
  2. Click on Create New Brand Voice.
  3. Choose Start from Scratch to input your brand details.
  4. Fill in the form with your brand's business information, values, tone, and style guidelines.
  5. Click Save to store your Brand Voice.
  6. Use the three dots menu to set any Brand Voice as your default.

Benefits of Defining Your Brand Voice​

  • Efficiency: Reduces the need to manually input tone guidelines for each piece of content.
  • Alignment: Ensures all content aligns with your brand's identity, fostering a cohesive brand image.
  • Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines.

You can select Brand Voice as a tone in the Content AI modal for streamlined content creation.

FAQs​

Q: What happens to my existing design boards under Brand Boards?
All the Brand Boards you initially designed are safe under the Design Kit section of Brand Boards.

Q: Can we have multiple Brand Voices?
Yes, within a location, you can have multiple Brand Voices.