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Audiences Tab Overview - Ad Manager Settings

Explore how to manage your custom and lookalike audiences within Stack's Ad Manager. Learn how to create, edit, and delete audiences effectively.

Table of Contents​

Locating Audiences in Ad Manager​

To find your audiences, navigate to the Ad Manager settings by clicking the settings icon on the Ad Manager home page. Within the settings, you'll find four tabs: Integrations, Pages, Conversions, and Audiences. Focus on the "Audiences" tab to view all audiences created in Stack and those imported from Meta.

Creating a New Audience​

There are two methods to create new audiences, whether custom or lookalike:

  1. During Campaign Creation: You can create audiences directly when setting up a campaign. For detailed steps, refer to the articles on creating lookalike audiences and custom audiences.

  2. Via the Audiences Tab: In the Ad Manager settings under the Audiences tab, click the 'Create new audience' button. Choose between Lookalike and Custom Audience to start the creation process. Once created, the audience will appear in your list.

Managing Existing Audiences​

In addition to creating new audiences, you can perform several actions on existing ones:

  • Search for Audiences: Use the 'search for audience' box to find specific audiences by name.
  • Filter Audiences: Use the selection box to filter by 'All', 'Custom', or 'Lookalike' audiences:
    • All: Displays all audiences.
    • Custom Audience: Shows only custom audiences.
    • Lookalike Audience: Shows only lookalike audiences.
  • Edit Audiences: Click the ellipses next to an audience and select Edit to modify its name and description.

Deleting an Audience​

To delete an audience, click the ellipses next to it and select Delete. Note:

  • If the audience is part of active campaigns, a message will indicate that deletion is not possible until those campaigns are paused.
  • Deleting a custom audience also requires removing any associated lookalike audiences first.

Frequently Asked Questions​

Is there a limit to the number of audiences I can create?

While no specific limit is set, keeping your audience list organized is recommended for effective management.

How often can I update the criteria for my audiences?

You can update audience criteria as needed, but frequent changes may impact targeting effectiveness.

What happens to an audience if I delete it?

Deleted audiences cannot be recovered. Any campaigns using that audience will be affected, so confirm deletion carefully.

Can I use multiple audiences in a single ad campaign?

Yes, multiple audiences can be used in one campaign for targeted strategies. Monitor performance to optimize results.