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Monitoring Ad Campaigns in Stack's Ad Manager

Discover how to effectively monitor your ad campaigns in Stack's Ad Manager. This guide will help you make data-driven decisions using various metrics, enabling you to optimize your advertising efforts for better results and a higher return on investment.

Table of Contents​

Benefits of Ad Campaign Statistics​

Having access to detailed statistics for your ad campaigns in Stack's Ad Manager is essential for making informed adjustments and optimizing performance. Here are the key benefits:

  • Performance Analysis: Understand how your ads are performing.
  • ROI Measurement: Determine if your ads are generating revenue.
  • Audience Insights: Identify who is viewing your ads.
  • Campaign Optimization: Improve ad effectiveness.
  • Budget Allocation: Spend your budget wisely.
  • Goal Tracking: Ensure your ads meet their objectives.
  • Competitive Analysis: Compare your ads against competitors.

Accessing the Statistics Section​

To find the Statistics section in Ad Manager, navigate to the home screen. You'll see two tabs: Campaigns (default) and Statistics. Click on the Statistics tab to view metrics for all your Published and Paused campaigns.

Checking Overall Campaign Performance​

Upon selecting the Statistics tab, you'll be able to view the Performance Analytics and Conversion Summary for all campaigns. The metrics are presented in a table format, and you can customize which columns to display.

Use the filter at the top left to select the Google Ad Platform and view relevant metrics.

Facebook Ad Platform​

Similarly, select the Facebook Ad Platform using the filter. An additional page selector filter is available to narrow down your view to specific Facebook pages.

Customize the table by choosing which metrics to display, ensuring you see only the data relevant to you. You can also apply a date filter to view statistics within a specific date range.

Viewing Individual Campaign Statistics​

In the Statistics tab, you'll find a table with performance details for each campaign, including metrics like clicks, ROI, CPC, and CTR. Click on a campaign name to see detailed statistics for that specific campaign. Customize the columns to display only the metrics you need. A date filter is also available for individual campaigns.

Saving Leads and Sales Details​

If a campaign has leads or sales greater than zero, an icon will appear next to the respective number. Click the icon to open a modal with 'Leads' and 'Opportunities Closed' details. You can export this data, along with other campaign metrics, as a CSV file by clicking the Export button.

Understanding Campaign Metrics​

The table displays various metrics crucial for evaluating ad performance:

  • Clicks: Number of times users clicked on your ad.
  • Revenue: Income generated from the campaign.
  • ROI%: Return on Investment percentage.
  • CPC: Cost per Click.
  • CTR: Click-Through Rate.
  • Sales: Total purchases from the campaign.
  • CPS: Cost per Sale.
  • Leads: Potential customers who showed interest.
  • Results: Outcomes achieved by the ad.
  • CPL: Cost per Lead.
  • Impressions: Times the ad was displayed.
  • Spend: Total money spent on the campaign.

Frequently Asked Questions​

  1. What key metrics can I track in the Ad Manager?

    • Track metrics like impressions, clicks, conversions, CTR, CPC, and ROAS.

  2. How often are the campaign statistics updated?

    • Statistics update in real-time for continuous monitoring.

  3. Can I filter statistics by specific time periods?

    • Yes, use custom date ranges to analyze performance over specific periods.

  4. What should I do if my ad performance is below expectations?

    • Adjust targeting, review ad creative, or test different formats using statistics to identify areas for improvement.

  5. How can I compare the performance of multiple ad campaigns?

    • Use the comparison feature in Ad Manager to view metrics side by side.

  6. Is there a way to export the campaign statistics?

    • Yes, export statistics to a CSV file for further analysis.

  7. What do I do if I notice discrepancies in the data?

    • Check filtering settings. If issues persist, contact Stack support for assistance.