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Instagram Ads: Overview

To enhance your advertising reach, Stack allows you to publish ad campaigns on Instagram. You can either add your own Instagram professional account or use the connected Facebook page to publish ads on Instagram.

Table of Contents​

Benefits of Using Instagram and Facebook Ads Together​

Using Instagram ads alongside Facebook ads allows businesses to reach a broader and more diverse audience. Instagram is great for targeting a younger, visually-driven audience, while Facebook covers a wider age range. By combining both platforms, you maximize visibility and engagement through various ad formats like Instagram Stories and Facebook Carousel Ads. This cross-platform strategy enhances audience reach, engagement, and ad performance.

Connecting Your Instagram Account to a Facebook Page​

To run ads on Instagram through Stack's Ad Manager, you need to connect your Instagram Business Account to your Facebook Page. Once connected, the Instagram account will be automatically selected whenever the Facebook page is chosen for ad publication.

Step 1: Switch to an Instagram Business or Creator Account​

Note: Skip this step if your Instagram is already a Business Account.

  1. Open the Instagram app and go to your profile.
  2. Tap the ☰ Menu (top right) and select Settings and activity.
  3. Scroll down and tap Account type and tools → Switch to professional account.
  4. Choose Business (recommended for ads) or Creator.
  5. Select your Business Category (e.g., E-commerce, Health & Wellness).
  6. Tap Next and follow the prompts to complete the setup.

Step 2: Connect Instagram to Your Facebook Page​

A: Via Facebook Page Settings (Recommended)​

  1. Go to Facebook and open your Business Page.
  2. Click Settings (left sidebar).
  3. Select Linked Accounts → Instagram.
  4. Click Connect Account and log in to your Instagram account.
  5. Ensure the option Allow Access to Messages & Connected Experiences is enabled.
  6. Click Confirm to complete the connection.

B: Via Instagram App​

This option is available if you have a professional account.

  1. Go to your Instagram Profile.
  2. Tap Edit Profile → Scroll to Public Business Information.
  3. Tap Page → Connect or Create a Facebook Page.
  4. Select your existing Facebook Page or create a new one.
  5. Tap Done to save changes.

Step 3: Verify the Connection in Meta Business Suite​

  1. Open Meta Business Suite.
  2. Click Settings → Instagram Accounts.
  3. Your Instagram account should be listed. If not, click Add Instagram Account and follow the login steps.

Final Check​

  • Ensure Instagram is set as a Professional Account.
  • Confirm it's connected to the correct Facebook Page.
  • Verify the connection in Meta Business Suite.

You're now ready to publish ads!

Note: Only one Instagram account can be connected to a Facebook page.

Publishing Ads on Instagram​

  1. On the Ad Manager home page, click on Create Campaign to start a Meta Ad campaign.
  2. Select a desired Facebook page (the default page will be selected but can be changed).
  3. Choose the Instagram account you want to use for the ad. There are two scenarios:
    • A: If no Instagram account is connected to the selected Facebook page, choose Use Facebook page from the Instagram account dropdown. Your Instagram ad will use the name, profile picture, and other details from your Facebook Page.
    • B: If an Instagram account is already linked, it will be automatically selected for publishing the ad campaign on Instagram.
  4. Select the desired ad placements in the manual placement section. If placements are set to Auto, all Instagram placements are selected.
  5. Add ad text, media, budget, audience, and other details for your campaign, then hit Publish to reach your audience on both Facebook and Instagram.
  6. Preview how your ad will appear on Instagram in the preview window by selecting the Instagram tab.

Reporting of Instagram Ads​

Performance metrics for Instagram ads will be available in Stack's Ad Manager shortly after your ads begin running. These ads use the same reporting tools as Facebook ads, with combined metrics shown. You can view metrics at both the overall and individual campaign levels.

Delinking an Instagram Account from a Facebook Page​

If you need to delink your Instagram account from a Facebook page to connect it to a different one, refer to Meta's help article on how to Connect or disconnect an Instagram account and your Page.