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How to Create a Customer List Custom Audience in Stack

Creating a Customer List Custom Audience in Stack is a great way to enhance your ad targeting by using your existing customer data. This guide will walk you through the process and explain how to leverage this feature during your campaign creation.

What is a Customer List Custom Audience?​

A Customer List Custom Audience allows you to upload your customer data, such as email addresses or phone numbers, into Stack's Ad Manager. This data is matched with user profiles to create a targeted audience for your ads. Here’s what you need to know:

Key Features​

  • Audience Creation: Upload a list of customer data collected from your website, CRM, or newsletter sign-ups.
  • Data Matching: Your data is matched with user profiles to create a list of active users on the platform.
  • Ad Targeting: Target these users with relevant ads to re-engage customers, promote offers, or encourage repeat business.
  • Privacy and Compliance: Ensure data is handled securely and in compliance with privacy regulations.
  • Audience Segmentation: Segment audiences by factors like recent buyers or high-value customers for personalized campaigns.
  • Lookalike Audiences: Create Lookalike Audiences to reach new users similar to your existing customers.
  • Customer List Format: Data should be in CSV format with appropriate identifiers.

Benefits​

  • Precise Targeting: Reach existing customers effectively.
  • Increased Conversion Rates: Show ads to those already familiar with your brand.
  • Re-engagement: Connect with past customers who may have forgotten about your business.

How to Create a Customer List Custom Audience​

Creating a Customer List Custom Audience involves a straightforward two-step process:

Step 1: Initiate Audience Creation​

  1. In Ad Manager, go to the campaign creation flow.
  2. Under the 'Budget and Audience' section, find the 'Intended Audience' area.
  3. Click on the 'Retargeting' tab and choose 'Create a Custom Audience' from the dropdown.
  4. Alternatively, navigate to Ad Manager Settings > Audiences tab to create an audience.

Step 2: Choose Your Customer List Source​

You have two options for selecting customers:

CSV Upload​

  • Upload Your List: Prepare your customer list in CSV format following the formatting guidelines.
  • Formatting Guidelines: Click the 'Formatting Guidelines' button to view Meta's specifics.
  • Sample File: Download a sample file for reference.
  • Upload the File: Once your file is ready, upload it to create the audience.

Use Smart Lists​

  • Select Smart Lists: Choose from existing smart lists in your contacts section.
  • View Contact Count: The number of contacts in the selected smart lists will be displayed.
  • Name Your Audience: Add a name and description for easy identification.
  • Create the Audience: Click 'Create Audience' to finalize.

Important Notes​

  • Ensure your CSV file adheres to the formatting guidelines to avoid upload errors.
  • Only the contacts in the selected smart lists at the time of creation will be included.
  • Accept Meta's Customer List Custom Audience Terms of Service before creating an audience. A notification will appear if you haven't accepted these terms.

For more detailed instructions on creating smart lists, refer to the relevant help documentation.

By following these steps, you can effectively create and manage Customer List Custom Audiences in Stack, enhancing your ad campaigns' performance and reach.