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Creating a Conversation Form in Ad Manager

Welcome to this guide on creating a conversation form in Stack's Ad Manager. These forms are designed to boost engagement and improve lead collection for your Meta ads with the Engagement objective.

How to Create and Use a Conversation Form​

When setting up a Meta Ad Campaign in Ad Manager, choosing the Engagement objective allows you to either create a new conversation form or select an existing one. This form will appear when users interact with your ad, encouraging them to engage further.

Steps to Create a New Conversation Form​

  1. Select or Create a Form
    In the Ad Manager, click on the dropdown menu to either select an existing conversation form or create a new one. Choose Create Conversation Form to start fresh.

  2. Define the Form
    A dialog will appear for you to enter the details of your form.

Setting Up the Conversation Form​

  • Name Your Form
    Begin by giving your conversation form a descriptive name.

  • Welcome Message/Greeting
    Craft a warm and inviting greeting message that users will see when they click the CTA button (e.g., "Send Message").
    Example:
    "Hi! Thanks for reaching out. How can we assist you today?"

  • Add FAQs or Quick Replies
    Set up 3-5 common questions or options that users can easily tap on.
    Examples:

    • "Tell me about your services"
    • "Do you offer discounts?"
    • "How can I contact support?"

  • Set Up Automated Responses
    Provide automatic responses to the FAQs to streamline user interaction.
    Example:
    If a user selects "Tell me about your services", the automated response might be:
    "We offer a range of services, including XYZ. Would you like to speak with a representative?"

  • Save and Apply the Form
    Click Create to save your new conversation form. Ensure it is linked to your ad for seamless functionality.

Notes​

  • You can view a specific preview of how your conversation form will appear on the form preview screen for each messaging app.
  • The Preview section is dynamic, displaying previews only for the messaging apps selected in your engagement ad campaign.

By following these steps, you'll be able to create an engaging conversation form that enhances user interaction with your ads. Enjoy crafting your forms and watching your engagement grow!