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Creating a New Ad Campaign in Stack's Ad Manager

Welcome to Stack's Ad Manager, your go-to tool for running Facebook ad campaigns. Here, you have complete control over your ads—from designing content to setting budgets and targeting the perfect audience based on location and interests.

Getting Started with Ad Manager​

Before diving into creating your ad campaign, ensure that your Meta Ad account is connected. You can do this by logging into your Facebook account via the LeadConnector App. Stack's Ad Manager allows you to connect multiple Facebook pages and one ad account.

Step 1: Create Your Campaign​

  1. Access Ad Manager: On the Ad Manager home screen, click the Create Campaign button.
  2. Select Platform: Choose Facebook as your platform to publish the ad campaign.
  3. Choose Campaign Type: Decide whether to start from scratch or use one of Stack's Ad Manager templates. Click Next to proceed.

For more detailed guidance on using templates, refer to our help article on Creating Ad Campaigns Using Templates.

Step 2: Define Your Ad Content​

This step involves setting your campaign's objective, placements, and content.

Objective​

  • Select a Goal: Choose a primary goal for your campaign, such as Lead Generation or Website Traffic.
    • Lead Generation can be achieved using Facebook form integration. You can create new forms or use existing ones.
    • Website Traffic focuses on directing visitors to a specific landing page URL.

Special Ad Categories: If your campaign relates to employment, housing, online gaming, gambling, credit, or politics, select the appropriate category to comply with regulations. Note that these categories have specific restrictions, such as limited targeting options and mandatory age and gender settings.

Placement​

  • Automatic Placements: Enable automatic placements to optimize your ad's performance across all available options.
  • Manual Placements: Alternatively, select specific placements for your ads to ensure brand safety and optimization.

Ad Content​

  • Text and Media: Add primary text (up to 125 characters), a headline (required, up to 40 characters), and an optional description (up to 30 characters).
  • Media: Include images (up to 8MB) and videos (up to 1GB) in single or carousel mode.

Multi-Advertiser Ads: This feature allows multiple advertisers to showcase products within the same ad space, increasing reach and cost efficiency. It's enabled by default but can be turned off if needed.

Step 3: Set Budget and Audience​

  • Budget: Choose a daily or monthly budget. This will be charged from the card linked to your Meta Ad account. Adjust the budget by pausing and editing the campaign as needed.
  • Geography: Target specific locations or exclude certain areas within a country or state.
  • Audience: Define your intended audience to narrow down your targeting options.

Step 4: Review and Publish​

Before going live, review all campaign details, including media, content, budget, and settings. Once satisfied, click Publish. Your card on the connected Meta Ad account will be charged accordingly.

By following these steps, you can efficiently create and manage your Facebook ad campaigns using Stack's Ad Manager. Happy advertising!