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Creating Custom Audiences in Ad Manager

Discover how to create Custom Audiences in Stack's Ad Manager and utilize them effectively during campaign creation.

Table of Contents​

Locating Custom Audience Options​

You can find the option to create custom audiences in two places:

  • Campaign Creation Flow: During the campaign setup, in the 'Budget and Audience' step, look under the Audience Controls section for the Intended Audience options.
  • Retargeting Tab: Click on the dropdown to 'Create new or select retargeting audience', and the first option will be "Create a Custom Audience".

Creating a Custom Audience​

Custom Audiences allow you to target individuals familiar with your brand across Meta platforms. Here's how to create them:

  1. Start the Creation Process: Click the 'Create a Custom Audience' button. A dialog will appear where you can select a source for your audience.
  2. Select a Source: Choose a source and click 'Next'. You'll then configure the audience specifics based on the selected source.

Example: Website Custom Audience​

  • Pixel Selection: Choose from the list of available pixels in Stack's Ad Manager.

  • Event Selection: Decide between:

    • All website visitors - targets everyone who visited your site.
    • Visitors by time spent - targets those who spent the most time, adjustable by percentile.

    Example: Selecting 10% targets the top 10% of time-spending visitors.

  • Audience Retention: Set how long users remain in your audience after interaction, up to 30 days.

  • Additional Clauses: Add or exclude conditions using 'Include more people' or 'Exclude people'.

  • Naming: Provide an audience name and description for easy identification.

Creating a Website Custom Audience​

Refer to the previous example for detailed steps on setting up a Website Custom Audience.

Creating a Facebook Page Custom Audience​

  1. Select 'Facebook Page' as Source: Begin by choosing 'Facebook Page' as your audience source.
  2. Page Selection: Pick a page from the dropdown of integrated pages.
  3. Event Selection: Choose from 7 event options to define your audience.
  4. Audience Retention: Set retention up to 365 days.
  5. Additional Clauses and Naming: Similar to the website audience, add conditions and name your audience.

Creating a Lead Form Custom Audience​

  1. Select 'Lead Form' as Source: Choose 'Lead Form' in the initial dialog.
  2. Event Selection: Options include:
    • Users who opened and submitted the form
    • Users who opened but didn't submit the form
    • Anyone who opened the form
  3. Page and Form Selection: Choose a page and then select a lead form associated with it.
  4. Audience Retention: Set retention up to 90 days.
  5. Additional Clauses and Naming: Add conditions and name your audience for clarity.

Note: Once created, your custom audience will appear in the Retargeting Audience dropdown and can be used in campaigns once its status is ready.

Creating a Customer List Custom Audience​

For detailed instructions on creating a Customer List Custom Audience, please refer to the article on Customer List Custom Audience.