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Carousel Ads in Stack Ad Manager

Explore how to create engaging carousel ads using Stack's Ad Manager and discover the benefits they can bring to your advertising campaigns.

Table of Contents​

Carousel ads are a dynamic way to tell a story, highlight different products, or showcase various features of a single product. Unlike static ads, carousel ads allow users to interact by swiping through multiple images or videos within a single ad unit. Each card in the carousel can have its own image, video, headline, description, and link, making it a versatile tool for marketers.

Carousel ads offer several advantages over static advertisements:

  • Improved Engagement: They provide a more interactive experience, capturing user attention more effectively.
  • Increased Click-Through Rates: With multiple options visible at once, users are more likely to click, often resulting in higher click-through rates.
  • Mobile-Friendly: The swipe-able format is ideal for mobile users, who make up a large portion of online audiences.
  • Cost-Effective: By featuring multiple products in one ad, you can potentially lower the overall cost per click compared to running several individual ads.

To create a carousel ad in Stack's Ad Manager, follow these steps:

  1. Select Carousel Format: During the campaign creation process, choose 'Carousel' under the media type options.
  2. Upload Media: Click the "Upload Media" button to open the media library. You can add up to 10 images or videos per campaign by selecting and inserting the desired files.
  3. Add Details: For each media item, provide a 'Headline' (required) and 'Description'. Ensure each card is complete to avoid errors.
  4. Arrange Media: Reorder images or videos as needed to match the desired display sequence.
  5. Edit Thumbnails: For videos, click on the uploaded video to select a thumbnail that will appear in the ad.
  6. Remove Media: To delete an image or video, click on its icon and select the dustbin icon.
  7. Preview and Publish: Use the preview section to see how your ad will appear. Under 'Review and Publish', verify all media in the ad content section before finalizing your campaign.

Frequently Asked Questions​

  1. Can I edit my Carousel Ad after it's published? Yes, you can make changes to your Carousel Ad even after publication. Update images, text, and links directly through the Ad Manager interface.

  2. Is there a limit to how many times I can change the images in a Carousel Ad? There's no specific limit to changing images, but frequent updates may affect performance metrics and the ad's learning phase.

  3. How do Carousel Ads perform compared to single image ads? Carousel Ads generally see higher engagement rates due to their interactive nature, but performance can vary. Testing both formats can help determine the best fit for your campaign goals.