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Facebook Lead Ads Integration & Troubleshooting Guide

Overview​

The Facebook Lead Ads integration with Stack allows you to seamlessly collect leads directly from Facebook Ads and automatically sync them with your CRM. This integration helps you capture contact information from potential customers interested in your products or services on Facebook, enabling quick and efficient follow-ups through your CRM. By automating the lead capture process, you can save time and enhance the efficiency of your sales and marketing efforts.

Contents​

Introduction to Facebook Lead Ads Integration​

Facebook Lead Ads integration with Stack allows businesses to capture and automatically import leads generated through Facebook Ads into their CRM system. This integration streamlines the lead capture process, reduces manual data entry errors, and enhances the efficiency of lead follow-ups. By managing leads through a single platform, businesses can improve lead quality, increase conversions, and ultimately grow their business.

Who Benefits from This Integration?​

This integration is ideal for businesses or organizations using Facebook Ads to generate leads and looking to streamline their lead capture process. It is particularly beneficial for small businesses or startups with limited sales or marketing teams. By automating lead capture, businesses save time and resources while improving the accuracy and quality of their lead data. Additionally, businesses already using a CRM can seamlessly integrate their Facebook lead data into existing workflows and follow-up processes.

Advantages of Integrating Facebook Lead Ads​

  • Automated Lead Capture: Automatically capture leads from Facebook Ads and import them into your CRM, eliminating manual data entry.
  • Improved Lead Quality: Gain better insights into your audience, personalize marketing efforts, and enhance lead quality.
  • Enhanced Lead Management: Manage leads in one place, providing a comprehensive view of interactions with prospects and customers.
  • Efficient Follow-up: Quickly follow up with leads, prioritizing sales efforts based on lead quality and behavior.
  • Increased Conversions: Boost conversions and ROI from Facebook Ads by automating lead capture and improving lead management.

Pre-requisites for Facebook Lead Ads​

Supported Custom Fields​

When creating custom fields for the Lead Ad in the CRM, use the following supported custom fields:

  • TEXT
  • LARGE_TEXT
  • NUMERICAL
  • PHONE
  • MONETARY
  • SINGLE_OPTIONS
  • DATE
  • DROPDOWN
  • RADIO OPTIONS
  • CHECKBOX

Direct Integration with a Sub-Account​

To directly integrate Facebook Lead Ads with a sub-account, ensure that the user integrating the Facebook page is an admin of that page. Facebook form mapping can be found under Settings > Integrations > Facebook Form Field Mapping.

Troubleshooting Common Issues​

Why Are My Lead Ads Not Making It into My Sub-Account?​

  1. Ensure you are an admin of the Facebook page.
  2. Confirm that the correct FB Lead Ad form is selected in your Facebook Ads Manager and matches the one in your sub-account.
  3. Check Settings > Integrations > Facebook Form Fields Mapping for a blue tick mark next to the selected form.

Testing Lead Ads​

Use the Facebook Lead Ads Testing Tool to verify if leads are being added to your sub-account.

Using Third-party Services​

You can integrate Facebook Leads using third-party services like Zapier or Pabbly Connect for additional flexibility.

Handling Expired Facebook Tokens​

If you receive an email stating "Important: Facebook connection has expired," it indicates a disconnection in one of your sub-accounts. Common reasons include password changes, token expiration, app de-authorization, or permission changes.

Reconnecting​

  1. Select the account from the "Switch To An Account" dropdown.
  2. Navigate to Settings > Integrations.
  3. Disconnect and reconnect the Facebook integration by selecting the Facebook page and clicking "Connect Page."

Common Errors and Solutions​

Page Quality Issue​

If facing a page quality issue, raise a support ticket with Facebook Support.

Permission Issue​

To identify permission issues, try fetching the latest FB/Insta message and lead. FB API will indicate missing permissions.

Instagram Connection/Messages Check​

Ensure your Instagram page is connected to the FB page. If not visible in your CRM, perform a hard reset and reconnect.

Messenger/Instagram Not Syncing All Messages​

Ensure LeadConnector is set as the primary receiver if multiple CRM integrations exist.

Leads Not Syncing Issue​

Verify business settings, user roles, and lead access settings. If issues persist, click on "Restore Default Access" and check again.

Connecting Instagram Account to FB Page​

  1. Log in to Facebook and click Pages in the left menu.
  2. Select your Facebook page, then click Settings.
  3. Choose Linked Accounts and select Instagram to connect your account.

By following these steps, you can effectively manage and troubleshoot your Facebook Lead Ads integration with Stack. For further assistance, consult Facebook's support resources or reach out to Stack support.