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Dedicated Email Sending Domains: Overview & Setup

Email marketing is a powerful tool for connecting with your customers and boosting sales. However, without the right setup, your emails might end up in spam folders. Using a dedicated sending domain helps ensure your emails appear to come directly from your business, enhancing deliverability and avoiding spam filters.

Important:
Dedicated sending domains are specifically for users within the LC Email system. If you're using a new domain for email, it's crucial to warm up the domain before sending emails to a large list to maintain good deliverability.

Table of Contents​

What is a Dedicated Sending Domain?​

A dedicated sending domain allows your emails to appear as if they're sent from your brand, improving your reputation with email services. It's a straightforward process to set up a dedicated sending domain for your account.

By default, emails sent from Stack will include our email server's name in the "sent on behalf of" or "sent via" headers.

Configuring Dedicated Sending Domains​

You can set up multiple sending domains and use them for various email actions like one-to-one emails, workflow emails, marketing campaigns, and invoices.

Step 1: Navigate to Email Services​

  1. Go to Settings > Email Services.
  2. Click on the "Dedicated Domain and IP" button.

Step 2: Add Domain Information​

  1. Click the "Add Domain" button to start configuring your sending domain.
  2. Enter the sub-domain you wish to use.

What is a Sub-Domain?​

Sub-domains are extensions of your main domain. For instance, if your root domain is "agency123.com," you might use sub-domains like "emails.agency123.com" or "no-reply.agency123.com" for different campaigns. You can create multiple sub-domains by adding unique prefixes to your root domain and configuring the DNS records in your hosting settings.

Step 3: Verify DNS Records​

After adding your sub-domain, verify your DNS records. You can either allow Stack to auto-configure these records or enter them manually.

Note: DNS propagation can take up to 24 hours. If it takes longer, double-check your DNS settings.

Manually Adding DNS Records​

To manually add DNS records, access your hosting provider's dashboard. You'll receive specific information from Stack to create these records.

For detailed instructions on adding DNS records manually, refer to the help article or use the following links for popular DNS providers:

Troubleshooting Dedicated Sending Domains​

Here are some common issues you might encounter when setting up your dedicated sending domains:

Error: 'Domain already pointing to email server!'​

If you see this error, your domain's DNS records are already linked to another service. You'll need to disconnect these records before connecting your domain to Stack. Any existing MX or SPF records, even those linked to Stack, must be removed.

Use tools like MXToolbox to look up MX and SPF records.

Frequently Asked Questions​

Q: How Do I Choose a Sending Domain Name?
Choose a unique subdomain not used elsewhere. For example, in "hello@mg.yourbrand.com," "mg" is the subdomain.

Q: How Do I Set Up a Dedicated IP Address?
Setting up a dedicated IP address is a separate process. Learn more about setting up dedicated IP addresses here.

Q: What if my domain's DNS records aren't verified?
Manually force the verification process. If issues persist, contact your hosting provider.

Q: How do I generate an SSL Certificate for dedicated sending domains?
Once your domain is verified, an SSL Certificate should generate automatically. If not, re-verify your domain or contact your hosting provider for assistance.