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Using Birthdays in Stack: Reminders and Age Sorting

Discover how to effectively use the Birthday field in Stack to create birthday reminder campaigns and sort your contacts by age using Smart Lists.

Birthday Reminder Campaigns​

Birthdays are a great opportunity to engage with your contacts in a personal way. With Stack, you can set up automated campaigns to send birthday wishes, special offers, or personalized messages.

Setting Up a Birthday Campaign​

  1. Navigate to Campaigns: Go to the Campaigns section in your Stack dashboard.
  2. Create a New Campaign: Click on "Create Campaign" and select a template or start from scratch.
  3. Add a Trigger: Use the Birthday field as a trigger to automate your messages. This ensures your contacts receive their birthday message on the right day.
  4. Craft Your Message: Personalize your message to make it special. Consider offering a discount or a special gift.
  5. Schedule and Activate: Set your campaign to activate automatically on your contacts' birthdays.

Sorting Contacts by Age​

Sorting contacts by age can be useful for targeting specific age groups with tailored marketing strategies.

How to Sort by Age Using Smart Lists​

  1. Access Smart Lists: Go to the Contacts section and select "Smart Lists."
  2. Create a New Smart List: Click "New Smart List" to start filtering your contacts.
  3. Filter by Age: Use the Birthday field to calculate age and apply filters. For example, you can create a list of contacts who are over 30 or under 25.
  4. Save and Use Your List: Once your list is set up, save it for future use in campaigns or other marketing efforts.

By leveraging the Birthday field in Stack, you can enhance your engagement strategies and connect with your audience in meaningful ways. Whether you're sending birthday greetings or targeting specific age groups, these tools help you personalize your approach and maximize your impact.