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Reserve with Google Integration - Local Services Ads (LSA)

Harness the power of Local Services Ads with Reserve with Google through our seamless LSA integration. This guide will help you connect your accounts, increase visibility, manage appointments, and reach potential customers more effectively.

Important Things to Note​

  • Local Services Ads Account Required: Ensure you have a Local Services Ads account.
  • Supported Categories: Includes all subcategories of "Home Services," "Real Estate," and "Legal Services."
  • Geographical Limitation: Currently, Reserve with Google is supported only in the United States.
  • Payment Limitations: Reserve with Google does not support payments.
  • Business Profile Matching: Your Settings > Business Profile > Company Name and Address should match your LSA Business details.

What is this Feature?​

Local Services Ads (LSA) is a Google advertising service that helps service businesses, like plumbers and electricians, advertise on Google. When customers search for a specific service, ads from local providers appear at the top of the search results.

Reserve with Google allows users to book appointments directly from Google Search, Google Maps, or the Reserve with Google website. Integrating LSA with Stack enables businesses to advertise services and allow customers to book appointments directly through Google, streamlining the customer experience and increasing booking rates.

Usage Cases​

Home Service Businesses​

Businesses offering services like cleaning, landscaping, or plumbing can use this integration to efficiently reach their local audience. When users search for these services, the business appears at the top of the results, providing high visibility. Customers can schedule appointments directly through Google, reducing the need for back-and-forth communication and enhancing the user experience.

Real Estate Agencies​

Real estate agencies can reach a broader audience by advertising services such as property viewings or consultations. Interested individuals can schedule viewings or meetings via Reserve with Google, simplifying the journey from discovery to booking and allowing agencies to manage schedules effectively.

Law firms can advertise consultation services, appearing at the top of search results for legal consultations. Potential clients can book consultations directly through Reserve with Google, reducing barriers to booking and helping manage consultation schedules efficiently.

Glossary​

  • Reserve with Google: A Google service allowing customers to book appointments directly through Google Search and Maps.
  • Google My Business: A tool to manage how your business appears across Google products.
  • Local Services Ads: Ads promoting local businesses and their services.
  • Lead: Someone interested in a company's product or service.
  • Valid Lead: A legitimate lead fitting the business's services and target audience.
  • Pay-Per-Lead: An advertising model where payment is made for each valid lead.
  • Dispute (Lead Dispute): Challenging the validity of a lead.
  • Customer ID (CID): A unique number for identifying a Google Ads account.
  • Bulk Upload: Adding multiple items to a database at once.
  • Service Area Business: A Google My Business account type for businesses serving customers at their locations.
  • Vertical: An industry or group of related companies based on primary operations.

How to Use This Feature​

  1. Connect to Reserve with Google:

    • Navigate to Settings > Integrations in your Stack account.
    • Click "Connect" under Reserve with Google.

  2. Confirm Business Details:

    • Ensure your business details are correct and click "Proceed."

  3. Configure Calendar:

    • Click "Configure Calendar" to access Calendar Settings.
    • Create or edit a calendar, enable "Reserve with Google," and update your Business Service Category, Service Type, and Estimated Price.

  4. Start Integration:

    • Return to Settings > Integrations and click "Start Integration."
    • Follow the instructions in the pop-up and click proceed.

  5. Link Google Account:

    • Log in and link your Google Local Services Ads account in the new tab. Contact Support if you encounter issues.

  6. Integration Status:

    • The status will be "Pending" while Google verifies the integration, which may take up to 48 hours.

  7. Troubleshooting:

    • If the status is "Not Matched," update your Business Info to match your LSA Business Details and reintegrate.

How Does It Work?​

Appointments booked through Local Services Ads are managed in your account's calendar.

FAQs​

  1. What requirements must a business meet to be eligible for LSAs?

    • Eligibility varies by service. For example, an HVAC business in California needs specific licenses and liability insurance. Background checks may also be required.

  2. What is the usual turnaround time for LSA approval?

    • Approval can take one to two weeks if all required documentation is submitted promptly. The process may take longer if background checks are needed.

  3. How does the pricing structure of LSA work?

    • LSAs use a pay-per-lead model. Costs vary by job type, region, and lead type.

  4. What types of leads does LSA include?

    • Leads can include phone calls, messages, and bookings. Charges depend on the service.

  5. What happens when a business receives a lead from LSA?

    • Review lead details and dispute any invalid leads within the LSA dashboard. Charges apply only to valid leads.

  6. Can I accept payments through Reserve with Google?

    • No, Reserve with Google does not currently support payments.