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Affiliate Campaigns

Campaigns in Stack's Affiliate Manager allow you to organize and track different promotional initiatives within your affiliate program. Each campaign can have unique commission structures, creatives, tracking links, and performance metrics.

Campaign Types​

Standard Campaigns​

  • Product-Specific: Promote individual products or product lines
  • Seasonal: Time-limited promotions for holidays or special events
  • Brand Awareness: General promotional campaigns
  • Category Focus: Campaigns for specific product categories

Advanced Campaigns​

  • Multi-Tier: Campaigns with progressive commission structures
  • Exclusive: Limited to select affiliates only
  • Contest-Based: Competition for top-performing affiliates
  • Lead Generation: Campaigns focused on capturing leads

Creating a Campaign​

  1. Navigate to Campaigns: Go to Affiliate Manager > Campaigns

  2. Click "Create Campaign": Start the campaign creation process

  3. Enter Basic Information:

    • Campaign name
    • Description
    • Start and end dates (optional)
    • Visibility settings (public or invite-only)

  4. Set Commission Structure:

    • Commission type (percentage, fixed amount, hybrid)
    • Commission rates (including any tiered structure)
    • Conversion criteria and validation rules
    • Cookie/attribution window

  5. Add Promotional Materials:

    • Banners and images
    • Text links
    • Video content
    • Email templates
    • Social media assets

  6. Configure Advanced Settings:

    • Affiliate eligibility requirements
    • Geographical restrictions
    • Device targeting
    • Traffic source limitations

  7. Review and Launch:

    • Preview campaign details
    • Test tracking links
    • Activate the campaign

Managing Active Campaigns​

Performance Monitoring​

  • Campaign Dashboard: View real-time performance metrics
  • Affiliate Activity: Track individual affiliate engagement
  • Conversion Details: Review transaction data and attribution
  • Traffic Analysis: Analyze traffic sources and patterns

Campaign Optimization​

  • A/B Testing: Compare different creative assets
  • Commission Adjustment: Modify rates based on performance
  • Targeting Refinement: Adjust targeting parameters
  • Affiliate Recruitment: Identify and invite high-potential affiliates

Communication Tools​

  • Campaign Announcements: Notify affiliates of new campaigns
  • Performance Updates: Share results and success stories
  • Optimization Tips: Provide affiliates with conversion improvement advice
  • Deadline Reminders: Alert affiliates of upcoming end dates

Campaign Analytics​

  • Performance Metrics:

    • Clicks, conversions, and conversion rate
    • Revenue generated and commissions paid
    • ROI and ROAS calculations
    • Average order value from affiliate traffic

  • Comparative Analysis:

    • Campaign benchmarking
    • Historical performance comparison
    • Affiliate performance ranking
    • Traffic source effectiveness

  • Custom Reports:

    • Create specialized reports for specific KPIs
    • Schedule automated report delivery
    • Export data for further analysis
    • Share reports with stakeholders

Best Practices​

  • Plan Ahead: Create a campaign calendar to coordinate with marketing initiatives
  • Test Thoroughly: Verify all tracking links and creative assets before launch
  • Communicate Clearly: Provide affiliates with comprehensive campaign details
  • Incentivize Performance: Offer bonuses for exceeding targets
  • Gather Feedback: Ask affiliates for input on campaign improvements
  • Analyze Results: Review performance data to inform future campaigns

Campaign Lifecycle Management​

  1. Pre-Launch: Planning, asset creation, and affiliate briefing
  2. Launch: Activation and initial monitoring
  3. Optimization: Performance analysis and adjustments
  4. Conclusion: Final results and commission processing
  5. Post-Campaign Analysis: Comprehensive review and insights

For campaign strategy assistance, contact our Affiliate Campaign Specialists.