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WhatsApp Workflow Statistics in Stack

The WhatsApp statistics feature in Stack workflows offers you a detailed view of your WhatsApp communication performance. Here's what you can track:

  • Total Messages Sent
  • Pending Messages
  • Successfully Sent Messages
  • Delivered Messages
  • Messages Read by Customers
  • Failed WhatsApp Messages

These insights help you monitor and enhance the effectiveness of your WhatsApp interactions within your workflows.

How to View WhatsApp Statistics in Workflows​

  1. Navigate to Automations
    Select the workflow that includes a WhatsApp action.

  2. Access the WhatsApp Action
    Click on the WhatsApp Action, then choose Statistics.

  3. View Performance Metrics
    Select the Statistics tab to see a detailed breakdown of all WhatsApp messages triggered by that specific action. Note that customers with read receipts turned off will appear under the Delivered tab.

Status Definitions​

  • Total: The total number of WhatsApp messages triggered through this action for the selected date range.
  • Pending: Messages queued but not yet triggered.
  • Sent: Messages sent to WhatsApp, awaiting delivery (single tick in WhatsApp).
  • Delivered: Messages successfully delivered to the recipient’s device (double ticks). This includes users who have disabled read receipts.
  • Read: Messages opened/read by the recipient (blue ticks).
  • Failed: Messages that could not be delivered due to reasons like non-WhatsApp numbers, blacklisted templates, blocked accounts, or marketing template limits.

How to Export WhatsApp Statistics​

  1. Go to Automations
    Select the workflow containing the WhatsApp action.

  2. Access Statistics
    Click on the WhatsApp Action, then select Statistics.

  3. Export Data
    Click on Export to download a file containing all relevant message details, such as recipient name, phone number, status, and timestamp.

FAQs​

Q1: What insights can I get from the WhatsApp Statistics feature?
The feature provides detailed analytics on message delivery and engagement, including total, sent, delivered, read, pending, and failed statuses.

Q2: How do I access the WhatsApp message statistics in a workflow?
Navigate to Automations, select the Workflow, click on the WhatsApp Action, and then click on Statistics.

Q3: What does the “Total” number indicate?
It reflects the total number of WhatsApp messages triggered through that action for the selected date range.

Q4: What’s the difference between “Sent” and “Delivered”?
“Sent” means the message was sent from the system to WhatsApp (one tick), while “Delivered” means the message reached the recipient’s device (double ticks).

Q5: What happens if the recipient has read receipts turned off?
The message will appear as Delivered even if it was read, due to WhatsApp’s privacy settings.

Q6: What causes a message to fail?
Failures may result from:

  • Invalid or non-WhatsApp phone numbers
  • Blacklisted templates
  • Blocked WhatsApp accounts
  • Per-user marketing message limits

Q7: Can I download the statistics for reporting?
Yes. Use the “Export” button within the Statistics view to download a CSV of message details.

Q8: Will the export include individual message logs?
Yes. Each row will contain details such as contact name, phone number, status, and timestamp.