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WhatsApp Template-Level Analytics

Gain Insights & Optimize Your Messaging Strategy​

The Template-Level Analytics feature in Stack's WhatsApp integration offers businesses detailed insights into the performance of each messaging template. This tool allows you to track essential engagement metrics, including:

  • Number of messages sent, delivered, and read
  • Button click data for interactive templates (like URL buttons and Quick Replies)

These insights can help you refine your messaging strategy, enhance engagement, and improve customer experiences.

Table of Contents​

How to View WhatsApp Template Insights​

Template analytics provide data on how often a template has been sent, delivered, read, and how often interactive buttons have been clicked.

  1. Navigate to Settings > WhatsApp > Templates.
  2. Search for the desired template and click on Reports.
  3. Select the Deliverability tab.
  4. Choose your Start Date and End Date to view metrics.

Metrics Displayed​

  • Sent: Message sent (indicated by one gray tick)
  • Delivered: Message delivered (indicated by two gray ticks)
  • Read: Message opened (indicated by blue ticks)

How to View WhatsApp Template Button Clicks​

Button click analytics are available for templates categorized as MARKETING or UTILITY.

  1. Go to Settings > WhatsApp > Templates.
  2. Find the template and click on Reports.
  3. Click on Button Clicks.

URL Buttons​

  • Functionality: When tapped, URL buttons open the specified URL in the device's default web browser.
  • Limit: Each template can include up to two URL buttons.

Note: Button click analytics are not supported for WhatsApp Business Accounts (WABAs) in the European Union, United Kingdom, or Japan.

Statuses and Their Meanings​

When viewing template analytics, you'll encounter various message statuses that indicate different stages of message delivery:

  • Sent: The message has been sent from your system to WhatsApp (indicated by one gray tick)
  • Delivered: The message has successfully reached the recipient's device (indicated by two gray ticks)
  • Read: The recipient has opened and read the message (indicated by blue ticks)

Understanding these statuses helps you track message delivery performance and identify potential issues in your messaging strategy.

FAQs​

What are Quick Reply Buttons?​

Quick reply buttons are custom text-only buttons that send a specified message when tapped. They are often used for actions like allowing customers to opt-out of marketing messages. Each template can contain up to 10 quick reply buttons. Buttons must be organized into two groups: quick reply buttons and non-quick reply buttons. Incorrect grouping will result in an error.

How many buttons can be included in a template?​

Templates can have up to two URL buttons and up to 10 quick reply buttons. Ensure buttons are grouped correctly—quick reply buttons should not be mixed with other button types.

Can I track button clicks for templates used in the European Union, United Kingdom, or Japan?​

No, button click analytics are not supported for WABAs owned by or shared with Meta Business Accounts in these regions.

What kind of granularity is available for template analytics?​

Analytics are available with daily granularity. You can set a custom date range to view performance data for specific periods, such as daily or weekly.

Can I track URL button clicks in WhatsApp templates?​

Yes, URL button clicks are tracked in the analytics for templates that contain URL buttons. When clicked, these buttons open the specified link in the user's default web browser.

What are the benefits of using template-level analytics?​

Template-level analytics provide actionable insights into message performance, helping optimize communication strategies. They reveal which templates drive engagement and provide visibility into delivery and read rates, enabling businesses to refine templates and improve customer engagement and conversion rates.