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WhatsApp Messaging Limits in Stack

Understanding the messaging limits in WhatsApp is crucial for effectively managing your business communications. These limits define the maximum number of business-initiated conversations your business phone number can start within a 24-hour period. Let's explore how these limits work and how you can navigate them to enhance your business interactions.

Initial WhatsApp Messaging Limits​

When you start using WhatsApp for business through Stack, your phone number is initially capped at 250 business-initiated conversations per 24 hours. However, this limit can be increased to accommodate more interactions. The potential increments are:

  • 1,000 business-initiated conversations
  • 10,000 business-initiated conversations
  • 100,000 business-initiated conversations
  • Unlimited business-initiated conversations

Increasing Your Messaging Limit​

To be eligible for a higher messaging limit, your business phone number must maintain a connected status. If your phone number has a low-quality rating, it may remain limited to 250 conversations until the quality improves.

Steps to Increase Your Limit​

  1. Business Verification: Submit your business for verification. If approved, Meta will assess your messaging quality to determine if an increase is warranted.

  2. Identity Verification: Upon business verification approval, you may need to verify your identity. Successful verification can lead to an increased messaging limit.

  3. Open 1K Conversations in 30 Days: Engage in 1,000 or more business-initiated conversations within 30 days using high-quality templates. Meta will evaluate your messaging quality to decide on increasing your limit.

  4. Send High-Quality Messages: Ensure your messages adhere to WhatsApp's Business Messaging Policy, are personalized, and are sent to users who have opted in. Regular evaluations by Meta can lead to an increase based on message quality.

Requesting an Increase​

If you've completed the necessary verifications or met the conversation thresholds but are still limited, you can request a messaging tier upgrade:

  • Navigate to Ask a Question > WABiz: Phone Number & Registration > Request type > Request a Messaging Tier Upgrade.

Meta will review your request based on your messaging quality and decide on the increase.

Best Practices for Messaging​

  • Opt-In Consent: Always ensure customers have opted in to receive messages.
  • Timely Responses: Respond promptly to enhance customer satisfaction.
  • Personalization: Tailor messages to individual customers for better engagement.
  • Value-Added Content: Share useful content like product updates and exclusive offers.
  • Clear Communication: Keep messages concise and relevant to avoid annoying customers.
  • Security Measures: Protect customer data and avoid sharing sensitive information.
  • Feedback Loop: Encourage feedback to improve your services.

FAQs​

Q: How many conversations can I start with my WhatsApp Business account initially?

Initially, you can start 250 business-initiated conversations within a 24-hour period.

Q: What does it mean to have a 'business-initiated' conversation?

This refers to conversations started by sending a marketing, utility, or authentication template to a WhatsApp user.

Q: How can I increase my conversation limit?

  • Get your business verified.
  • Open 1,000+ conversations in 30 days with high-quality messages.
  • Request an increase if other criteria are met.

Q: Is there a way to get my limit increased automatically?

Yes, reaching the 1,000 conversation threshold and maintaining a good quality rating can lead to an automatic increase.

Q: Why does message quality matter for increasing my conversation limit?

High-quality messages enhance user experience and build trust, which can lead to increased limits.

Q: Where can I check my current conversation limit and quality rating?

You can view this in your WhatsApp Manager under the Overview > Limits panel and Account tools > Phone numbers panel.