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WhatsApp Media Templates in Stack

Stay ahead in communication by utilizing WhatsApp's Media Templates in Stack. This feature allows you to send a variety of media types, such as images, videos, documents, and location data, enhancing your interaction with customers and boosting your marketing strategies.

Table of Contents​

Understanding WhatsApp Media Templates​

WhatsApp Media Templates in Stack let you send rich media content like images, videos, documents, and location data to your contacts. This feature allows businesses to craft engaging and visually appealing messages, enhancing communication on WhatsApp.

Use Cases for WhatsApp Media Templates​

Elevate your marketing campaigns with these use cases:

  • Product Launches: Highlight new products with captivating images and videos.
  • Promotions and Offers: Share discount codes or special deals with striking visuals.
  • Event Announcements: Promote events using location sharing and engaging imagery.
  • Customer Service: Provide helpful guides or tutorials in document format.

Creating a WhatsApp Media Template​

  1. Navigate to Settings > WhatsApp > Templates > Create Template.
  2. Enter the template name, category, and language. Enable the header and click on Media to upload your media file.
  3. Click Create. Your template will be sent to Meta for approval.

For more details, refer to the guide on WhatsApp template statuses and best practices.

Sending Media Templates from Bulk Action​

  1. Go to Contacts and select the smart list for your bulk WhatsApp message.
  2. Select all contacts, click on the WhatsApp icon, choose your template, and add an action name.
  3. Select Show Stats, click on Processed, and view the Bulk Action Statistics.

Sending Media Templates from Workflows​

  1. Navigate to Automations > Create Workflow > Start from Scratch > Select Trigger.
  2. Choose the WhatsApp action.
  3. Select your WhatsApp Template, then save the action and the workflow.

The media URL will appear in the workflow preview. When the message is sent, the actual media will be displayed.

Sending Media Templates from the Conversation Page​

  1. Go to Conversations and select the contact you wish to message.
  2. Click on Use a template to initiate a chat, select your desired media template, and click Send.

You can change the media by updating the media URL. Ensure the URL is public and matches the media type, such as PNG or JPEG for images.

Media Limits​

Media TypeSupported FormatsSize Limit
Documentapplication/pdf100MB
Imageimage/jpeg, image/png (8-bit, RGB/RGBA)5MB
Videovideo/mp416MB

If a media file exceeds these size limits, an error message will be displayed.

FAQs​

Q: What are the media limits for WhatsApp Media Templates?

  • Document: application/pdf, 100MB
  • Image: image/jpeg, image/png (8-bit, RGB/RGBA), 5MB
  • Video: video/mp4, 16MB

Q: What are WhatsApp Media Templates?

They are pre-approved message formats that include images, videos, documents, or location information, streamlining communication for marketing, support, or authentication.

Q: What happens if I try to use media that doesn't fit the guidelines?

You'll receive an error message, and your template may not be sent. Ensure your media complies with WhatsApp's Template Guidelines.

Q: Do I need approval before using WhatsApp message templates?

Yes, all templates must be approved by WhatsApp (Meta) to ensure compliance with their guidelines.

Q: What factors can lead to a template being rejected?

Common reasons include incorrect variable formatting, policy violations, sensitive information requests, abusive language, or duplicating existing templates.

Q: What does it mean if my template is 'Paused'?

A paused template indicates negative customer feedback or low engagement. It cannot be sent until its status returns to 'Active'.