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WhatsApp Business Display Name Guidelines

This guide will help you create a compliant and effective display name for your business on the WhatsApp Business platform using Stack.

Table of Contents​

Display Name Policy Overview​

Follow WhatsApp's Policies​

Your display name must align with WhatsApp's Commerce and Business policies. It should accurately reflect your business without breaking any rules.

Accepted Example:

  • Sarah's Sporting Goods Shop (Clearly represents the business)

Not Accepted Example:

  • Sarah's Sporting Goods Shop – Guns Department (Restricted product category)

Accurately Represent Your Business​

Your display name should:

  • Clearly state your business name, product, service, or department.
  • Be applicable for test/demo accounts, as long as they are associated with a business (e.g., Fresh Produce Test).

Your display name should not:

  • Be a generic term (e.g., Fashion).
  • Be a geographic location (e.g., New York).
  • Include words like "Official" or "Verified" that imply WhatsApp verification.
  • Contain Meta product names (e.g., WhatsApp, Facebook, Messenger).

Special cases: If your business has a government affiliation, WhatsApp approval is required.

By adhering to these guidelines, you ensure your WhatsApp Business display name is compliant, professional, and easily recognizable.

Frequently Asked Questions​

1. Why is the WhatsApp Business display name important?​

Your display name is the first thing customers see when they interact with your business on WhatsApp. It should be clear, professional, and accurately reflect your business while adhering to WhatsApp's policies.

2. What are the key guidelines for setting up a display name?​

Your display name must:

  • Comply with WhatsApp's Commerce and Business policies.
  • Clearly represent your business, product, service, or department.
  • Be linked to your business, even if it's a test or demo account.

Your display name should not:

  • Be a generic term (e.g., "Fashion").
  • Be a geographic location (e.g., "New York").
  • Include words like "Official" or "Verified" that imply WhatsApp verification.
  • Contain Meta product names such as "WhatsApp, Facebook, Messenger".

3. Can I use a display name that includes a restricted product or service?​

No. Your display name should not include any restricted or prohibited items under WhatsApp's Commerce Policy.

Example:

  • Accepted: Sarah's Sporting Goods Shop
  • Not Accepted: Sarah's Sporting Goods Shop – Guns Department

4. What if my business is a test or demo account?​

Test or demo accounts must still be linked to a business and should have a relevant name.

Example:

  • Accepted: Fresh Produce Test

By following these guidelines, you ensure your business's presence on WhatsApp through Stack is both compliant and effective.