How to Convert a Marketing Template into a Utility Template Using the Template Rewriter

When working with Stack, you might find the need to convert a Marketing template into a Utility template. This guide will walk you through the process using the Template Rewriter tool.

Frequently Asked Questions

Can I change a template’s category directly from Marketing to Utility?

No, WhatsApp does not allow direct category changes. To convert a template, you must use the Template Rewriter to revise and resubmit it.

Will the same template name work for the new Utility version?

If your template has already been approved as a Marketing template, you'll need to choose a different name for the revised Utility version.

How long does Meta take to approve the rewritten template?

Approval can take up to 24–48 hours. However, if the content is clearly compliant, it often gets approved more quickly.

What if the template is rejected again?

If your template is rejected, check the rejection reason in your WhatsApp template dashboard. Refine the content based on the feedback and resubmit the template.

Do Utility templates cost less or have different delivery rules?

Yes, Utility templates sent within a 24-hour service window are often free and bypass user opt-out restrictions that apply to Marketing messages.

Note: If Meta does not approve the template, you will need to manually create the template and adjust the content accordingly.